Institutional Brand Strategist

hace 3 días


San José, San José, Costa Rica Abbott Laboratories A tiempo completo

Job Description

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This role is responsible for leading the strategic planning processes of our brands for the institutional channel, ensuring alignment with area strategic focus. Key responsibilities include generating thought leadership programs, conducting analysis and strategic planning, and coordinating translation of strategy to tactics.

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Key Responsibilities

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  • Developing views on brand issues and competitive positioning, focusing on customer/stakeholder segments and their needs.
  • Generating thought leadership programs to position Abbott Brands benefits with KOLs of the institutional business.
  • Conducting analysis and strategic planning in the pre-demand process and demand to guarantee the right supply of products.
  • Coodinating and driving the translation of strategy to tactics, including resource allocation with optimal management of resource mix.
  • Collaborating with sales representatives, regulatory agencies, and external partners to drive execution of key processes.
  • Employing strong analytical ability to connect multiple data sources into insights and identifying opportunities to improve customer experience and engagement.
  • Leveraging digital platforms to drive and support customer engagement while educating and influencing cross-functional partners, customers, and consumers.
  • Selecting, prioritizing, monitoring, and analyzing appropriate metrics to assess and improve performance through data-driven decision making.
  • Closely monitoring market trends, competitive landscape, and continuously working on improving an omni-channel brand value proposition.
  • Managing the institutional channel and product performance against forecasts and KPIs using early intervention to remain on track.
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Education and Experience Required

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A licentiate in Pharmacist, Industrial Engineer, Business Administration, Economy, Marketing or similar degree is required. A Master's in Business Administration or Marketing is ideal. At least 3 years of experience as a Brand Manager or Associate, preferably in therapeutic areas, Key Account Manager, or similar in other pharmaceutical or healthcare industry, ideally.

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Desirable Skills and Qualifications

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Brand/Project management research project involvement knowledge of Central American/Dominican Republic markets commercial experience.

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Language and Travel Requirements

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An advanced English level is required. Travel is expected to be approximately 50%.

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Salary Information

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The estimated annual salary for this role is $80,000 - $110,000 based on location and experience. Note that this is just an estimate and actual salaries may vary depending on individual factors.


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