Product Marketing Strategist
hace 2 meses
**Product Marketing Strategist**
**Overview**
We are seeking a skilled Product Marketing Strategist to lead the planning and execution of product launches, sales strategies, and marketing initiatives. The ideal candidate will have a strong understanding of the product lifecycle and the ability to develop and implement effective marketing plans that drive business growth.
**Key Responsibilities**
- Develop and execute product launch plans, including market research, competitor analysis, and pricing strategies.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Own the development and implementation of pricing strategies to increase market share and prevent profit erosion.
- Document product knowledge to support internal stakeholders in understanding, marketing, and selling products.
- Conduct competitive intelligence analysis to identify unique marketing and selling propositions.
- Lead the marketing plan for products by brand, including shelf-space and niche domain marketing.
- Act as a Product Marketing Strategist for cross-functional marketing team projects involving major customer experience or product impact.
- Collaborate with stakeholder teams to understand needs and priorities related to acquisitions and ongoing business operations.
- Manage cross-functional dependencies and coordinate deliverables from teams outside of Product Marketing.
- Foster strong relationships with cross-functional stakeholders and ensure their involvement and buy-in on major business decisions.
- Identify opportunities for process improvement, standardization, and automation in collaboration with cross-functional teams.
- Provide regular updates on resource allocation, utilization, and performance to senior management.
- Coordinate quality assurance processes, including defining quality criteria, conducting reviews, and implementing improvement processes.
**Requirements**
To be successful in this role, you will need:
- Bachelor's degree in marketing, finance, business administration, economics, or a related field.
- Minimum of 3 years of experience in cross-functional project management, product management, product marketing, or a related field.
- Strong organizational and project management skills, with a solid understanding of the intersections between waterfall and agile management philosophies.
- Excellent written and verbal communication skills, with strong interpersonal abilities.
- Proficiency in project management and collaboration tools such as Asana, Smartsheet, and Jira.
- Executive level presentation and reporting skills required.
- Ability to effectively prioritize deliverables and make informed decisions considering timelines and limited resources.
- Proficiency in Microsoft Excel, including basic lookup and pivot table functions.
- Basic SQL knowledge.
- Experience in the e-learning or ed-tech industry is a plus.
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