Product Launch Strategist
hace 2 semanas
About 360Training
At 360Training, we're dedicated to providing top-notch education and training solutions. We're looking for a highly skilled Product Marketing Specialist to join our team.
Job Description
We're seeking a talented Product Marketing Specialist to lead our product launch process and develop overarching marketing strategies. As a key member of our cross-functional team, you'll work closely with internal stakeholders to align strategies with business goals. Your expertise will be essential in owning the implementation, testing, and monitoring of pricing strategies to increase market share and prevent profit erosion.
Your responsibilities will also include:
- Owning the documentation of product knowledge to empower internal stakeholders
- Creating and documenting competitive intelligence on unique marketing and selling propositions across customer experience, pricing, and promotions
- Developing and collaborating on marketing plans for products by brand, focusing on shelf-space optimization and niche domain marketing
- Acting as the Product Marketing Specialist for cross-functional marketing team projects involving major customer experience or product impact
- Fostering strong relationships with cross-functional stakeholders and ensuring their involvement in major business decisions
- Identifying opportunities for process improvement, standardization, and automation in collaboration with cross-functional teams
- Providing regular updates on resource allocation, utilization, and performance to senior management
Requirements
To be successful in this role, you'll need:
- A Bachelor's degree in marketing, finance, business administration, economics, or a related field, or equivalent experience
- Minimum of 3 years of experience in cross-functional project management, product management, product marketing, or a related field
- Strong organizational and project management skills, with a solid understanding of the intersections between waterfall and agile management philosophies
- Excellent written and verbal communication skills, with strong interpersonal abilities
- Proficiency in project management and collaboration tools such as Asana, Smartsheet, and Jira
- Executive level presentation and reporting skills required
- Ability to effectively prioritize deliverables and make informed decisions considering timelines and limited resources
- Proficiency in Microsoft Excel, including basic lookup and pivot table functions
- BASIC SQL KNOWLEDGE
- Experience in the e-learning or ed-tech industry is a plus
Salary Estimate: $95,000 - $120,000 per year
This salary estimate is based on national averages and may vary depending on location, experience, and other factors.
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