Product Marketing Strategist
hace 19 horas
We are seeking a skilled Product Marketing Strategist to join our team at 360Training. As a key member of our marketing department, you will be responsible for developing and implementing product launch strategies that drive business growth.
Key Responsibilities- Develop and execute comprehensive product launch plans, including market research, competitor analysis, and sales strategy.
- Collaborate with cross-functional teams, including product development, sales, and marketing, to ensure alignment and effective execution.
- Own the implementation of pricing strategies to optimize revenue and market share.
- Document and maintain product knowledge to support internal stakeholders in understanding, marketing, and selling products.
- Conduct competitive intelligence to identify unique marketing and selling propositions across customer experience, pricing, and promotions.
- Develop and implement marketing plans for products by brand, focusing on shelf-space and niche domain marketing to maximize advertising effectiveness.
- Act as the product marketing specialist for cross-functional marketing team projects involving major customer experience or product impact.
- Bachelor's degree in marketing, finance, business administration, economics, or a related field, or equivalent experience.
- Minimum of 3 years of experience in cross-functional project management, product management, product marketing, or a related field.
- Strong organizational and project management skills, with a solid understanding of waterfall and agile management philosophies.
- Excellent written and verbal communication skills, with strong interpersonal abilities.
- Proficiency in project management and collaboration tools, such as Asana, Smartsheet, and Jira.
- Executive-level presentation and reporting skills required.
- Ability to effectively prioritize deliverables and make informed decisions considering timelines and limited resources.
- Experience in the e-learning or ed-tech industry is a plus.
- Proficiency in Microsoft Excel, including basic lookup and pivot table functions.
- Basic SQL knowledge.
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