Dental Care Marketing Strategist
hace 15 horas
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, focused on delivering high-quality products to consumers worldwide. Our product portfolio includes oral care, personal care, home care, and pet nutrition.
About the Job
We are seeking a highly skilled Dental Care Marketing Strategist to lead our professional oral care initiatives in Central America and Mexico. As a key member of our marketing team, you will be responsible for developing and implementing strategic plans to drive professional endorsement and enhance therapeutic credibility for our oral care brands.
Key Responsibilities
- Develop and implement marketing strategies to drive professional recommendation and prescription objectives for our oral care brands.
- Lead the development and implementation of targeted programs to increase sales and demand generation at pharmacies for oral care specialized products.
- Built strong relationships with dental associations and dental schools across Central America and Mexico to reinforce our support and partnership with future dentist professionals.
- Drive people development of the professional oral care team to foster a business growth-oriented mindset and engage with cross-functional organization.
- Define action plans aligned with regional key strategies for all professional oral care and digital transformation initiatives, including CRM, 1PD acquisition, evolution of sites, and other.
- Develop the marketing engagement strategy for dental professionals based on insights and local opportunities for the region.
Requirements
To succeed in this role, you will need:
- A Bachelor's degree in Pharmacy, Marketing, or Dentistry, or equivalent experience.
- At least 5 years of experience leading marketing and/or professional pharma brand programs.
- Experience managing direct reports (people management) and analyzing data, CRM, IQVIA, SOM, Close Up.
- Strong communication and business presentation skills, as well as proficiency in English (verbal and written).
About Us
Colgate-Palmolive is an equal opportunity employer and welcomes applications from diverse candidates. We offer a competitive compensation package and opportunities for professional growth and development.
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