Digital Marketing Rewards Strategist
hace 14 horas
Award-winning Digital Marketing Agency Now Digital Talent in Escazú, San José, Costa Rica is seeking a skilled **Digital Marketing Rewards Strategist** to spearhead their loyalty and rewards programs.
The successful candidate will play a pivotal role in enhancing and implementing campaigns targeting new clients, first-time depositors, and inactive players. Working closely with the Digital Marketing team, this individual will develop sales campaigns aimed at increasing existing rewards membership spend across the business and contribute to boosting the average customer spend.
Key responsibilities include:
Program Development
• On-going development and implementation of the Reward program to ensure it aligns with the company's strategic objectives.
Marketing Strategy
• Design and deliver an annual Rewards marketing plan, ensuring seamless integration with redemptions and the overall group marketing strategy.
Promotional Calendar
• Collaborate with Business Units to create a promotional calendar driving sales growth and customer engagement within the program.
Market Research
• Conduct market research as required to understand customer behaviors and motivations in relation to Rewards program campaigns.
Insights and Analysis
• Incorporate insights into future strategic planning for the Rewards program, staying up-to-date with emerging trends in the loyalty space.
Collaboration and Review
• Work with the Marketing team to conduct regular reviews of competing loyalty programs, identifying areas for improvement and best practices.
The ideal candidate will possess:
- Experience in a marketing role, preferably in the sports betting and casino industry.
- Excellent English language skills, both written and spoken.
- Strong analytical and reporting skills, with the ability to interpret financial and sales data.
- Familiarity with loyalty metrics and analytics drivers to inform sales strategies.
- Effective time management and planning skills to achieve outcomes based on priority.
This is an on-site, full-time position offering a competitive salary of $50,000 - $70,000 per annum, commensurate with experience. If you are a motivated and results-driven professional looking to make a meaningful impact in the digital marketing landscape, we encourage you to apply.
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