Digital Marketing Strategist for Real Estate

hace 1 mes


San José, San José, Costa Rica Betterwho A tiempo completo

Betterwho is seeking a highly motivated and driven Digital Marketing Strategist to expand our audience of potential customers, generate qualified leads for our sales department, manage all outward-facing communication, and maintain our online reputation.

The ideal candidate will have a mix of strategic vendors and in-house marketing initiatives to manage, measure, and adjust all marketing efforts to expand our online visibility, build and nurture a list of prospective clients, and manage marketing-related projects as they arise. Success requires managing multiple campaigns, projects, and budgets simultaneously towards achieving Betterwho's goals.

Responsibilities

  • Setting up marketing campaigns and providing advertising assets to vendors when needed
  • Regularly reviewing the progress and success of marketing campaigns, making responsive adjustments, and presenting improvements to management as necessary
  • Interpreting online marketing analytics and presenting the findings in a clear and accessible way to management
  • Managing our vendors that handle all SEO, PPC, and any other paid marketing and measuring effectiveness
  • Providing the sales department with company content for sponsorships, events, and other business development initiatives
  • Creating editorial and content-creation calendars for various social media platforms and other media

Qualifications

  • Two+ years' experience in marketing roles, specifically with analytics or digital advertising tools
  • Effective writing, speaking, presenting, and active listening skills (in English)
  • Good interpersonal skills, including the ability to collaborate with management, team members, prospects, and customers where applicable
  • A general understanding of visual design consistency and brand elements
  • An understanding and appetite for data analysis, critical thinking, problem-solving, and decision-making
  • Creativity, adaptability, and familiarity with current marketing trends
  • Project management skills, like goal-setting and deadline management
  • Organized and able to manage your time

Additional Information

We offer a competitive salary range of $96,204 - $124,944 per year, based on experience and qualifications. Benefits include a comprehensive health insurance package, retirement plan, and generous paid time off.



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