Product Marketing Strategist
hace 2 semanas
We are seeking a highly skilled Product Marketing Specialist to join our team at 360Training.
About the Role:
The Product Marketing Specialist will play a critical role in driving the product launch process and developing overarching product marketing and sales strategies. This individual will work closely with internal teams to align strategies with company goals and objectives.
Main Responsibilities:
- Owning the implementation, testing, and monitoring of pricing strategies to increase market share and prevent profit erosion.
- Developing and documenting product knowledge to enhance the ability of internal stakeholders to better understand, market, and sell products.
- Conducting competitive intelligence through the creation and documentation of unique marketing and selling propositions across customer experience, pricing, and promotions.
- Collaborating on the marketing plan for products by brand, providing specific strategies on shelf-space and niche domain marketing to ensure optimization of advertising across mediums.
- Acting as the Product Marketing Specialist for cross-functional marketing team projects involving major customer experience or product impact.
- Collaborating with stakeholder teams to understand needs and priorities related to acquisitions and ongoing business operations.
- Managing cross-functional dependencies and coordinating deliverables from teams outside of Product Marketing.
- Fostering strong relationships with cross-functional stakeholders and ensuring their involvement and buy-in on major business decisions.
- Identifying opportunities for process improvement, standardization, and automation in collaboration with cross-functional teams.
- Providing regular updates on resource allocation, utilization, and performance to senior management.
- Coordinating quality assurance processes, including defining quality criteria, conducting reviews, and implementing improvement processes.
Requirements:
- Bachelor's degree in marketing, finance, business administration, economics, or a related field, or equivalent experience.
- Minimum of 3 years of experience in cross-functional project management, product management, product marketing, or a related field.
- Strong organizational and project management skills, with a solid understanding of the intersections between waterfall and agile management philosophies.
- Excellent written and verbal communication skills, with strong interpersonal abilities.
- Proficiency in project management and collaboration tools such as Asana, Smartsheet, and Jira.
- Executive level presentation and reporting skills required.
- Ability to effectively prioritize deliverables and make informed decisions considering timelines and limited resources.
- Proficiency in Microsoft Excel, including basic lookup and pivot table functions.
- Basic SQL knowledge.
- Experience in the e-learning or ed-tech industry is a plus.
Estimated Salary: $85,000 - $110,000 per year, depending on location and experience.
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