Digital Marketing Strategist

hace 4 días


San José, San José, Costa Rica Betterwho A tiempo completo
Marketing Specialist Job Description

About the Role:

We are seeking a skilled Digital Marketing Strategist to join our team at Betterwho. As a key member of our marketing department, you will play a vital role in expanding our audience, generating qualified leads, and managing our online reputation.

Main Responsibilities:

  • Develop and implement effective marketing campaigns that meet business objectives.
  • Create and provide advertising assets to vendors, ensuring consistency with our brand identity.
  • Analyze campaign progress, identify areas for improvement, and make data-driven decisions.
  • Manage relationships with SEO, PPC, and paid marketing vendors to optimize their performance.
  • Collaborate with the sales team to provide high-quality company content that supports their efforts.
  • Design and maintain editorial and content-creation calendars to ensure consistent messaging and brand alignment.

Required Skills and Qualifications:

  • At least 2 years of experience in marketing with analytics or digital advertising tools.
  • Exceptional writing, speaking, and communication skills, with the ability to effectively present findings to management.
  • Strong interpersonal and project management skills, with a focus on delivering results-oriented solutions.
  • A solid understanding of visual design consistency and brand elements, ensuring cohesive branding across all marketing channels.
  • Familiarity with current marketing trends and data analysis techniques, allowing for informed decision-making.

Benefits:

  • A competitive salary range of $64-$80 per hour, depending on experience.
  • The opportunity to work with a dynamic and innovative team at Betterwho.
  • A fast-paced and challenging environment that encourages growth and professional development.

Job Details:

This is a full-time position, Monday-Friday, with opportunities for remote work. We value diversity and welcome applicants from diverse backgrounds. Our primary language is English, but proficiency in Spanish is also an asset.



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