Digital Marketing Strategist

hace 6 días


San José, San José, Costa Rica Betterwho A tiempo completo

At Betterwho, we are seeking a highly skilled Digital Marketing Strategist to join our team. The ideal candidate will be responsible for expanding our online presence, generating qualified leads, managing all outward-facing communication, and maintaining our online reputation.

The successful candidate will manage, measure, and adjust all marketing efforts to expand our online visibility, build and nurture a list of prospective clients, and manage marketing-related projects as they arise.

Key Responsibilities:

  • Setting up and managing marketing campaigns
  • Providing advertising assets to vendors
  • Regularly reviewing campaign progress and adjusting strategies
  • Interpreting online marketing analytics and presenting findings to management
  • Managing vendors that handle SEO, PPC, and paid marketing efforts
  • Providing sales department with company content for sponsorships and events
  • Creating editorial and content-creation calendars for social media platforms

Requirements:

  • Two+ years of experience in marketing, specifically with analytics or digital advertising tools
  • Effective writing, speaking, presenting, and active listening skills
  • Good interpersonal skills and ability to collaborate with management and team members
  • A general understanding of visual design consistency and brand elements
  • Ability to analyze data, think critically, and make decisions
  • Creativity, adaptability, and familiarity with current marketing trends
  • Project management skills, including goal-setting and deadline management

What We Offer:

  • Full-time employment with competitive salary and benefits
  • Opportunity to work with a dynamic team and contribute to company growth
  • Professional development and training opportunities


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