Senior Performance Strategist
hace 1 día
About the Role
We are seeking a highly skilled Senior Social Strategist to join our team at Publicis Global Delivery, responsible for leading the implementation and optimization of social media marketing campaigns to meet goals.
Key Responsibilities
- Expert in pacing, taking screenshots, monitoring performance, and analyzing insights to drive data-informed decisions.
- Skilled in automating and downloading performance reports from various platforms.
- Proficient in conducting QA for campaigns to ensure optimal execution.
- Hands-on experience in setting up campaigns, managing audiences, and uploading creatives using native social media platforms.
- Lead the implementation and optimization of social media marketing campaigns to meet goals, managing multiple variables such as bids, audiences, and budgets.
- Manage pixels effectively and troubleshoot any issues promptly.
- Capable of planning and understanding campaigns, including structuring and forecasting.
- Develop strategic action plans for accounts, foresee potential issues, and continually improve processes.
- Set quarterly goals, evaluate performance, and provide regular, constructive feedback to team members.
- Fluent in English (C1 level).
- Deep knowledge of digital platforms and an in-depth understanding of the broader media landscape.
- Advanced skills in Excel for data analysis and reporting.
- Intermediate project management skills to keep projects on track and within scope.
Specialized Knowledge:
- Strong expertise in one or more of the following areas:
- Digital Marketing
- Community Management
- Media Planning
- Media Buying
- Creative Strategy
- Tool Proficiency: Familiar with Ad Serving Tools (GCM, Sizmek) and Bidding Management Tools (Marin, Kenshoo, 4C), as well as Verification Tools (IAS - MOA).
Bonus Skills:
- Knowledge in SEM (Search Engine Marketing) is a plus.
Requirements
- Bachelor's degree.
- English B2.
- 2-3 years' experience in social media campaign management/optimization.
- Strict attention to detail.
- Exceptional organizational skills.
- Ability to grasp new concepts swiftly.
- Demonstrate ability to meet deadlines, task prioritization.
- Superior written and verbal communication skills.
- Exceptional interpersonal skills.
Working at Publicis Global Delivery
We are a global leader in marketing, digital, and business transformation, driven by creativity and technology. Our aim is to help our clients succeed in a rapidly changing world. We are committed to creating an inclusive environment that fosters innovation, creativity, and collaboration.
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