Digital Content Strategist
hace 2 días
Virtupartner is seeking a highly skilled Digital Content Strategist to lead our content marketing efforts. This role will involve developing and executing a comprehensive content strategy that drives brand awareness, engagement, and lead generation.
Key Responsibilities:
Develop and implement a content marketing strategy aligned with business objectives, target audience, and buyer personas.
- Produce high-quality, original content in various formats, including blog posts, whitepapers, social media posts, case studies, infographics, videos, and more. Ensure content adheres to SEO best practices, brand guidelines, and tone of voice.
- Leverage HubSpot's Content Management System (CMS) for content creation, optimization, and publishing. Utilize HubSpot's marketing automation capabilities to nurture leads and measure content performance.
- Optimize content for search engines by conducting keyword research, implementing on-page SEO tactics, and monitoring search engine rankings. Stay up-to-date with the latest SEO trends and algorithm updates.
- Plan and maintain an editorial calendar to ensure a consistent flow of high-quality content across multiple channels and formats.
Requirements:
A Bachelor's degree in Marketing, Communications, Journalism, or a related field. Equivalent experience in lieu of degree accepted.
- A minimum of 3-5 years of experience in content marketing.
- Proven track record of creating and executing successful content marketing campaigns.
- Excellent writing, editing, and proofreading skills with a strong command of the English language.
- Proficient in using HubSpot's CMS and marketing automation tools.
- Extensive knowledge of SEO best practices, keyword research, and content optimization techniques.
- Familiarity with content analytics and reporting tools.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
We estimate the salary for this role to be around $30 per hour, with an expected 40 hours of work per week. The language requirement for this position is English.
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