Digital Marketing Strategist for Medpack Group
hace 1 mes
About Us: Medpack Group is a rapidly growing cosmetics and skin care contract manufacturer based in St. Petersburg, Florida.
We are committed to delivering high-quality products and strive for excellence in our operations. Our state-of-the-art manufacturing, warehousing, and laboratory facilities support our team of dedicated professionals.
Job Summary:
We seek an experienced Digital Marketing Strategist to join our team. The successful candidate will have a proven track record of developing and executing effective digital marketing strategies across various channels.
Main Responsibilities:
- Evaluate emerging market trends, business prospects, and market segments on a global scale
- Assess past performance of collections, categories, and campaigns to improve marketing effectiveness and ROI
- Analyze service quality and customer satisfaction
- Develop and execute a roadmap for enhancing the functionality of our online store
- Oversee and review operations and processes in e-commerce
- Manage sales, promotions, marketing, and social media campaigns across digital platforms
- Measure order fulfillment and customer satisfaction performance
Required Skills and Qualifications:
- Minimum 3-5 years' experience in a similar role
- Bachelor's degree in Digital Marketing or related field
- Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display, and affiliate channels
- Confidence developing and overseeing retail and e-commerce-focused digital marketing strategies
- Excellent understanding of UX, web design, customer flow, and web analysis
- Knowledge of attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools
Estimated Salary: $85,000 - $110,000 per year
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