Brand Programs Strategist

hace 2 meses


San José, San José, Costa Rica Splunk A tiempo completo

Splunk is committed to building a secure and resilient digital world. To achieve this goal, the company relies on a unified security and observability platform that keeps their digital systems safe and reliable. At Splunk, our people are what make us stand out as an amazing career destination, and we've won numerous awards as a best place to work. We welcome applicants who bring their whole, authentic selves to work, which we call our "million data points". This means bringing work experience, problem-solving skills, and talent, as well as joy, passion, and other personal qualities that make you, you.


Job Summary


Splunk is looking for a Brand Programs Manager to help lead the next phase of our brand journey. This is a newly created role that offers the opportunity to shape the strategy to build programs that increase awareness and reputation for Splunk.


The successful candidate will report to the Director, CxO and Brand Programs and help execute a comprehensive integrated plan to grow our unaided and aided awareness for Splunk and evolve our naming conventions and brand architecture. We are looking for a data-driven, marketing and media professional with 8+ years of experience managing highly visible global brand programs, including media campaigns, sponsored content, and brand architecture strategy. The ideal candidate will be instrumental in orchestrating campaign strategies that resonate with our target audience and reinforce our market position.


Key Responsibilities


Develop and launch global brand media campaigns that drive C-level awareness and reputation of Splunk by partnering with our media agency and in-house digital, creative, messaging, and content teams.


- Develop credibility and relationships with key internal partners and be seen as the go-to authority on corporate campaigns and programs.


- Manage our program measurement framework rooted in insights and research. Track and measure business impact and return on investment.


- Maintain and refine our brand architecture, strategically balancing the need for growth with the imperative of brand coherence.


- Help implement and manage Splunk's brand naming process across a spectrum of products, teams, events, and services, ensuring relevance, impact, and legal compliance.


Requirements


8+ years of experience in developing and managing integrated marketing campaigns and programs with roles in brand marketing, advertising, paid media, and/or campaigns.


- Experience developing and driving campaigns for marquee B2B and/or B2C brands.


- Direct experience creating multi-channel brand campaigns, including media strategy and activation plans across TV, Print, Out of Home, Digital, Social, and Audio/Podcasts in US, EMEA, and APAC markets.


- Experience with brand architecture and naming is a plus.


- Comfort working in a high growth, continuously evolving environment.


- Excellent storytelling abilities, both in written and verbal formats.


- Comfortable interpreting data, deriving relevant insights, and using them to inform future campaigns.


- Project management and agency management skills are crucial for this role.


About Splunk


Splunk is an Equal Opportunity Employer. We believe creating a culture of belonging isn't just the right thing to do; it's also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability, or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.



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