Strategic Growth Marketing Manager

hace 10 horas


San José, San José, Costa Rica Mindbody A tiempo completo
About the Role

We're seeking an experienced Strategic Growth Marketing Manager to join our team. In this role, you'll be responsible for driving global acquisition targets through the ideation, execution, and management of strategic marketing programs.

You will test, learn, and scale channel and market expansion via agile experimentation and rigorous quantitative analysis. This includes challenging the status quo, generating insights, and leading optimization of existing channels.

Responsibilities include driving demand generation and account-based marketing (ABM) campaigns, including Paid Social, Display, Affiliates, Video, and others. You'll engage demand capture channel owners on key aspects of our global growth strategy, particularly in APAC and EMEA.

You'll create monthly marketing plans, obtain consensus for roadmaps, and articulate performance to cross-functional leadership as part of monthly business reviews and ad hoc analyses.

A key focus area will be continuously monitoring marketing programs and improving their effectiveness by optimizing investments, targeting, and messaging.

This role requires strong collaboration with global and cross-functional teams to develop new approaches to attribution that properly identify sources of value in mid-funnel programs.

Requirements
  • 6-8 years of experience in digital marketing and/or similarly analytical domains.
  • Demonstrable results in driving pipeline-building programs and conversion.
  • Expert knowledge of how to deploy the right marketing channel, at the right time, for the right prospect and aligning marketing programs to a sales cycle.
  • Successful leadership and innovation in demand generation channels with enough knowledge to be an effective thought partner in demand capture channels.
  • Ability to work in high-growth environments that require flexibility, continuous innovation, and an appetite for adapting to change.

The salary range for this position is $120,000 - $160,000 per year, depending on experience.



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