Catalina Marketing Campaign Strategist

hace 8 horas

San José, San José, Costa Rica Catalina Marketing A tiempo completo

Why Catalina?
Catalina is a pioneering company that delivers innovative, omnichannel solutions to its customers. Our strength lies in our people and our rich data assets, which have been accumulated over years of experience.
We operate based on guiding principles that enable us to excel in the markets we serve. When you join our team, you will be part of an inclusive environment that values flexibility, community involvement, work-life balance, and opportunities for professional growth.

Our Team

We are a highly motivated group that works closely with the country's largest consumer packaged goods companies. We specialize in developing strategic plans for Catalina's biggest and most innovative clients. A passion for innovation and entrepreneurship drives our group to deliver exceptional marketing activation and attribution solutions within the industry.

The Business Consulting team provides pre-sales support by estimating and designing promotional campaigns that encourage point-of-purchase decisions for Catalina's customers. This team partners with Sales to identify insights that highlight business opportunities and align with client objectives, develops estimates based on best practices and historical learnings, and analyzes data to design optimal programming.

Responsibilities

  • Execute client multi-channel campaigns based on client-defined KPIs, leveraging multiple platforms and best practices coupled with historical learnings.
  • Collaborate with Sales and Customer Delivery and Success teams to deliver against predicted outcomes.
  • Partner with graphic designers and clients to develop creative campaign elements needed for campaign execution, sales presentations, strategic opportunities, and client meetings.
  • Ensure program accuracy and on-time delivery by utilizing content management systems.
  • Demonstrate adaptability and proactive critical thinking to anticipate and address potential roadblocks.
  • Manage campaign workflows across teams to ensure client investments are on track, executed flawlessly, and completed on time.
  • Develop training documentation and execute learning sessions with small and large audiences from multiple organizations within Catalina.
  • Communicate, collaborate, and proactively engage with internal and external business partners regarding troubleshooting issues and other requests specific to campaign execution; help troubleshoot and resolve any campaign execution issues.
  • Keep key partners (Product, Commercialization, Sales, etc.) and Leadership informed of any barriers to preventing or delaying Catalina from delivering against client investment and plan.
  • Adhere to executional best practices to ensure overall quality and compliance standards; manage against retailer and/or industry-specific requirements by running reports, including product availability in retailers.
  • Engage with internal and external business partners in weekly meetings to provide execution updates.
  • Team up with Commercialization teams to plan, pilot, and execute new 3rd partner integrations.
  • Maintain understanding of all media campaign management tools to serve as an internal consultant and knowledge resource on system and targeting capabilities to align with specific campaign objectives.

Qualifications

  • EDUCATION: College degree preferred; marketing and business degrees preferred.
  • EXPERIENCE: 2 years of industry experience in Promotions, Advertising, Marketing, or Campaign Management in multiple channels, including digital.
  • Demonstrate agility, a continuous improvement mindset, and action-orientation.
  • Demonstrated ability to self-motivate, multitask in a fast-paced environment, work in teams, and be flexible.
  • Capable of handling multiple projects and deadlines and working well under pressure.
  • Proficiency in creating training documentation and recommending process changes and solutions, as well as delivering content to large audiences.
  • Strong analytical, problem-solving skills; data analysis, brand management, and skills drawing logical conclusions based on numerical results.
  • Cross-functional collaboration and influencing skills.
  • Must have exceptional organizational abilities, superior follow-through, and be able to focus on details.
  • Effective and accurate verbal, interpersonal, and written communication skills.
  • Familiarity with campaign setup and execution comprised of multiple media channels.
  • Excellent customer focus (customer orientation; responsiveness; build partnerships internally; handle difficult situations).
  • Innovation (create and foster change; creative problem-solving - analytic and strategic thinking; decision-making).
  • Exceptional personal qualities (honesty, integrity; self-awareness).

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