Strategic Media Planner and Coordinator
hace 12 horas
Why Catalina Marketing?
Catalina Marketing is the market leader in shopper intelligence and highly targeted in-store and digital media that personalizes the shopper journey. Powered by the world's richest real-time shopper database, we help CPG brands, retailers and agencies optimize every stage of media planning, execution and measurement to deliver significant consumer value annually.
We are committed to investing in, empowering, and retaining a more inclusive community within our company. We believe that true innovation happens when everyone has a seat at the table.
About the Role
As a Media Campaign Coordinator, you will play a crucial role in planning and managing media campaigns. Your responsibilities will include supporting Business Consultants and Customer Success Managers with tasks such as data management, proposal development, and campaign setup.
You will be responsible for taking on key administrative tasks from Business Consultants and Customer Success Managers, enabling them to focus on strategic and revenue-driving activities. You will also develop and refine client-facing media campaign proposals by analyzing intake form submissions and utilizing internal tools.
Key Responsibilities
- Support Business Consultants and Customer Success Managers with data management, proposal development, and campaign setup.
- Develop and refine client-facing media campaign proposals.
- Conduct data entry into Salesforce and ensure precise campaign execution requirements are met.
- Download, format, and input data into various internal systems.
- Generate weekly performance reports and assist in custom reporting for Client Success Managers.
- Maintain and update campaign summary documents for internal and external stakeholders.
- Set up and detail campaign specifics within production tools for efficient cross-functional team collaboration.
- Assist in monthly client billing processes, including data collection and result compilation for internal tracking.
Requirements
- Bachelor's degree in marketing, advertising, communications, math, economics, or related field; or equivalent experience.
- 1-3 years of experience in a related field, encompassing administrative tasks, data management, and foundational aspects of campaign planning.
- Proven experience in handling administrative responsibilities, preferably in a marketing or media environment.
- Proficiency in Salesforce and familiarity with other data management and reporting tools.
- Excellent verbal and written communication skills for developing proposals and communicating with various stakeholders.
- Strong organizational and time management skills to handle multiple tasks effectively.
- Strong ability to analyze and interpret data, with a focus on accuracy and detail.
- Ability to manage financial data, including cost estimates and billing processes.
- High proficiency in MS Office suite, especially Excel and PowerPoint.
- Strong time management skills, with a proven ability to prioritize effectively and meet deadlines in a fast-paced environment.
- Capability to work both independently and collaboratively in team settings.
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