Marketing Campaigns Strategist
hace 8 horas
We are a pioneering cybersecurity company that is revolutionizing the fraud industry with cutting-edge technology.
Our innovative approach undermines the economic drivers behind fraud, making us a trusted partner for top brands worldwide.
About the RoleWe are seeking an experienced Marketing Campaigns Strategist to join our team. As a key member of our marketing department, you will be responsible for designing and executing global campaign strategies to increase brand awareness and drive business growth.
You will work closely with cross-functional teams to align marketing efforts with sales objectives and implement best practices in campaigns.
Key Responsibilities:
- Develop and execute global campaign roadmaps to meet quarterly pipeline targets
- Partner with the ABX team to plan and execute account-based campaigns
- Diversify and strengthen paid media programs to maximize conversion rates and pipeline impact
- Build scalable paid media programs that meet regional marketing requirements
- Track campaign performance metrics closely and share insights to drive optimization efforts
- Act as a sales enablement evangelist within the marketing organization
To succeed in this role, you must have:
- At least 3 years of integrated campaign management experience in marketing for B2B SaaS companies
- Experience in cybersecurity or fraud prevention space is a strong plus
- Experience with PPC advertising
- Well-versed in interpreting marketing analytics
- Knowledgeable in core marketing tools, including Salesforce, Marketo, Google Analytics, Outreach, LeanData, BrightTALK, 6Sense, and attribution tools
- Excellent written and verbal communication skills, analytical and problem-solving skills
At Arkose Labs, we value your unique contributions, perspectives, and experiences. We prioritize collaboration, excellence, and inclusion, and offer opportunities for professional development and continuing education. We are committed to building a diverse and high-performing team that drives business success and makes a meaningful impact on the world.
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