Digital Campaign Optimization Specialist
hace 7 horas
About Catalina
Catalina Marketing is a personalized digital media leader with a strong presence in the global market. With a rich history of delivering omni-channel solutions, the company values its people as its greatest asset. Our guiding principles drive our success in serving diverse markets.
Our Team
The Digital Campaign Optimization Specialist will play a pivotal role in ensuring seamless campaign execution across multiple channels. This involves collaborating closely with Sales, Sales Support, Operations, and Analytics teams to deliver high-quality campaigns for internal clients.
Responsibilities
- Translate business requirements into technical specifications, ensuring accurate and high-quality campaign execution.
- Conduct thorough analyses of campaign details to identify key performance indicators (KPIs) and leverage historical insights.
- Participate in kick-off calls to align with program objectives and ensure comprehensive understanding of client needs.
- Implement self-check processes to ensure highest quality of campaign execution, addressing any missing specifications at handoff.
- Execute campaigns based on business requirements provided by Sales and Customer Delivery and Success teams to achieve anticipated outcomes.
- Demonstrate flexibility and proactive critical thinking to identify and address potential roadblocks through comprehensive understanding of program intent.
- Collaborate proactively with internal partners to troubleshoot and address issues specific to campaign execution, ensuring effective communication and resolution.
- Keep key partners and Leadership informed of any barriers that may prevent or delay Catalina from delivering against client investment and plan.
- Adhere to execution best practices, ensuring overall quality and compliance standards, and effectively managing against retailer and/or industry-specific requirements.
- Stay current with media campaign management tools, acting as an internal consultant and knowledge resource on the Catalina Media Platform (CMP) and targeting capabilities.
- Deliver training sessions for various teams within Catalina, facilitating the sharing of knowledge across different departments.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field; or equivalent experience.
- 2+ years of industry experience in Promotions, Advertising, Marketing or Campaign Management in multiple channels; digital channel preferred but not required.
- Familiarity with campaign setup and execution comprised of multiple media channels.
- Strong technical skills to effectively translate business requirements into precise technical specifications.
- Ability to conduct thorough analyses of campaign details, ensuring accuracy and high quality in execution.
- Understanding and experience in executing in-store campaigns aligned with client-defined KPIs while leveraging multiple platforms and historical insights.
- Demonstrated customer orientation, responsiveness, and ability to build partnerships internally.
- Proven capability to handle difficult situations and ensure positive experience for clients and internal stakeholders throughout campaign execution.
- Excellent verbal, interpersonal, and written communication skills.
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