Digital Marketing Specialist
hace 9 horas
At Now Digital Talent, we are seeking a highly skilled Digital Marketing Specialist to join our team in San José, Costa Rica.
As a key member of our marketing department, you will be responsible for maintaining and optimizing our Google Ad accounts, analyzing campaign results to identify trends and areas for improvement, and developing strategies to maximize return on investment (ROI).
This role requires a deep understanding of digital marketing principles, including search engine optimization (SEO), search engine marketing (SEM), and pay-per-click (PPC) advertising.
We are looking for an experienced professional with a proven track record of managing PPC campaigns and budgets, as well as a strong knowledge of Google Ads, Microsoft Advertising, and Google Analytics.
The ideal candidate will have excellent analytical skills, the ability to work collaboratively as part of a team, and strong communication skills.
In this role, you will have the opportunity to work on a variety of online marketing campaigns, analyze and optimize ad performance, and develop strategies to drive business growth.
Responsibilities:
- Maintain and optimize all aspects of Google Ad campaigns
- Analyze and optimize ad campaigns to increase ROI
- Use Google Ads to drive a variety of online marketing campaigns
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
Qualifications and Skill Sets:
- Bachelor's degree in digital marketing or a related field
- 2+ years experience managing PPC campaigns and budgets
- 1 year experience in search, display, video, and mobile
- In-depth knowledge of Google Ads, Microsoft Advertising, and Google Analytics
- Understanding of SEO and SEM principles
- Google Ads certification is desired
- Competency in using Microsoft Office to produce reports and presentations
This is a full-time position that requires proficiency in English and a willingness to work in a dynamic and fast-paced environment. If you are a motivated and detail-oriented individual who is passionate about digital marketing, we encourage you to apply.
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