Strategic Marketing Solutions Specialist
hace 11 horas
We are a highly motivated group at Catalina Marketing, working with the country's largest Consumer Packaged Goods companies.
We specialize in strategic partnerships that drive innovation and deliver best-in-class marketing activation solutions.
Our Business Consulting team provides pre-sale support by designing promotional campaigns that incentivize consumer point-of-purchase decisions for our clients.
This involves collaborating with Sales to identify customer business opportunities and aligning them to client objectives, developing estimates based on best practices and historical learnings, and analyzing data to design optimal programming.
This role is considered a 'Position of Trust' as per local legislation, and we are committed to hiring and cultivating diverse teams from all backgrounds, experiences, and perspectives.
**Key Responsibilities:**
- Design marketing promotional campaigns and create program design estimates for new and existing clients.
- Manage timelines, prioritize critical path work, and ensure tasks are completed according to plan and deadlines.
- Lead campaign designs across clients of varying size, budget, digital fluency, and strategy.
- Partner with Sales Leads to identify opportunities for campaign and/or account growth and success.
- Analyze data in our proprietary systems to align insights with client objectives and campaign recommendations.
- Create and manage targeting lists (insights, estimation, execution, and measurement).
- Consult with internal partners to optimize campaign designs for cost efficiencies and achieve client KPIs.
- Collaborate with stakeholders to finalize campaign details and assist with gathering launch assets.
- Manage workflow collaboration across teams to ensure campaign success.
- Communicate campaign status via collaboration tools to multiple stakeholders.
- Assist with final results presentations; compile results data, present key learnings, and provide recommendations for optimizing future campaigns.
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