Spécialiste de Marketing Stratégique
hace 1 mes
Vue d'ensemble du poste
L'équipe de vente au détail de Catalina aux États-Unis est considérée comme l'une des meilleures dans son secteur pour stimuler les ventes, accroître la fidélité et réduire les coûts pour les détaillants à travers le monde. Avec accès à la plus grande base de données sur le comportement des consommateurs, vous ferez partie d'une équipe unique qui fournit des informations et de la valeur, ce qui nous permet d'être considéré comme un partenaire indispensable par nos partenaires de vente au détail.
Cette opportunité peut nécessiter des voyages occasionnels pour participer à des réunions mensuelles en personne avec notre équipe située à environ 5 heures de Cincinnati.
Rôle et responsabilités
Nous sommes à la recherche d'un spécialiste de marketing stratégique autonome capable de travailler en étroite collaboration avec les équipes interfonctionnelles. Le candidat idéal possède une solide connaissance pratique du marketing de détail, des opérations et des principes de gestion des catégories dans divers secteurs verticaux de vente au détail. Les principales fonctions incluent :
- Évangéliser notre portefeuille transformé de solutions basées sur le numérique, les données et l'analyse
- Démontrer une solide compréhension pratique de la promotion et de la gestion des relations avec les clients
- Travailler avec nos équipes interfonctionnelles pour développer des solutions personnalisées visant à résoudre les problèmes de marketing de fidélisation
- S'engager à établir des partenariats à long terme avec les clients
- Pénétrer et établir des relations au sein de la haute direction des nouveaux comptes de détail assignés
- Traiter efficacement les réunions avec les décideurs et construire des relations internes avec de multiples parties prenantes
- Présenter des propositions à valeur ajoutée à des clients particuliers
- Démontrer votre engagement à utiliser notre processus CRM interne pour maximiser la croissance de l'entreprise
- Participer à des associations industrielles pour étendre notre marque, prospection de nouveaux comptes et développer des partenariats
Compétences et qualifications requises
Le candidat idéal possède :
- 8 à 10 ans d’expérience en vente / marketing dans l’industrie de la vente au détail aux États-Unis, les médias numériques, l’accent sur le marketing, la promotion ou les ventes
- Expérience dans les canaux C-store
- Des compétences détaillées et disciplinées en matière de rapports et de communication
- Une expérience avérée dans le développement de relations avec les clients, les collègues et les partenaires commerciaux
- La capacité de diriger des équipes interfonctionnelles vers un objectif commun
- Des solides compétences analytiques et un souci du détail
- La gestion budgétaire, les compétences en projection financière
- La capacité de travailler indépendamment de la supervision et de prendre des décisions d’une grande variété et complexité
- Capable d’effectuer professionnellement des présentations de vente multimédia
- Un sens aigu de l’organisation et de la gestion du temps
- Une solide connaissance pratique d’Excel et maîtrise d’autres logiciels de base
- Fonctionner avec un sens élevé de l’urgence tout en maintenant un état d’esprit stratégique
Rémunération et avantages
Ce poste offre une estimation annuelle de salaire de 80 000 à 110 000 dollars selon vos expériences. De plus, vous bénéficierez d'une gamme d'avantages, notamment des plans de retraite, des programmes de bien-être et des occasions de formation et de développement professionnel.
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