Digital Marketing Optimization Specialist
hace 16 horas
About the Role
Splunk Inc is looking for a highly skilled Digital Marketing Optimization Specialist to drive set-up, ongoing governance and optimization of our Google Tag Manager instance. As a key member of the Marketing Operations Team, you will be responsible for driving digital marketing initiatives that enhance customer experience and improve business outcomes.This role requires deep knowledge of Google Tag Manager, Google Analytics, and data privacy regulations. You will work closely with teams across the enterprise, ranging from Go-To-Marketing sales and marketing teams to IT and operations teams. Your primary focus will be on setting up, managing, and troubleshooting Google Tag Manager, implementing tracking tags using GTM for various digital platforms, and ensuring optimal GTM performance. Additionally, you will provide regular updates and reports on GTM performance and develop new solutions for complex tracking and tagging requirements based on changing business needs.
We are looking for a self-starter who loves data, thrives on system integrations and optimization, and thinks critically when it comes to continually improving digital tracking. If you have a proven track record in implementing tracking tags using GTM and a deep understanding of digital marketing, web analytics, and data privacy regulations, we want to hear from you.
Responsibilities
- Setup, manage, and troubleshoot Google Tag Manager
- Implement tracking tags using GTM for various digital platforms
- Conduct regular checks and audits to ensure optimal GTM performance
- Provide regular updates and reports on GTM performance
- Develop new solutions for complex tracking and tagging requirements based on changing business needs
- Ensure that all GTM activities comply with data privacy regulations
Requirements
- At least 3 years of experience in Google Tag Manager: setting up, managing, and troubleshooting (including using custom Javascript)
- At least 3 years of experience in Google Analytics, including some hands-on experience with GA4
- Proven experience in implementing tracking tags using GTM
- Deep understanding of digital marketing, web analytics, and data privacy regulations
- Highly skilled at time-management, detail-oriented, and has high standards for project delivery
- A B.A. in Marketing, Technology, or related field, or equivalent years of industry experience
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