Digital Tag Management Specialist
hace 1 mes
Splunk is a leader in building a safer and more resilient digital world. The company's unified security and observability platform helps enterprises keep their digital systems secure and reliable.
As an amazing career destination, Splunk has won numerous awards as a best place to work. The company values its employees' 'million data points' and encourages them to bring their whole, authentic selves to work.
About the RoleWe are seeking a highly skilled Digital Tag Management Specialist to drive the setup, governance, and optimization of our Google Tag Manager instance. This role requires deep knowledge of GTM and a proven track record in setting up and leading GTM for B2B organizations.
The ideal candidate will be a hands-on configuration and administration player who can drive tools and processes across the entire digital ecosystem. They will support daily system utilization and stability, develop governance protocols, improve user experience and functionality, and aid users with reporting and system/process optimization.
Key Responsibilities- Setup, manage, and troubleshoot Google Tag Manager
- Implement tracking tags using GTM for various digital platforms
- Conduct regular checks and audits to ensure optimal GTM performance
- Provide regular updates and reports on GTM performance
- Ensure that all GTM activities comply with data privacy regulations
To succeed in this role, you will need:
- At least 3 years of experience in Google Tag Manager: setting up, managing, and troubleshooting (including using custom Javascript)
- At least 3 years of experience in Google Analytics, including some hands-on experience with GA4
- Proven experience in implementing tracking tags using GTM
- Deep understanding of digital marketing, web analytics, and data privacy regulations
As a Digital Tag Management Specialist, you will have the opportunity to drive a wide range of initiatives, including:
- Developing new solutions for complex tracking and tagging requirements based on changing business needs
- Conducting quality assurance of implemented solutions
- Ensuring pixel and tag changes are implemented accurately and efficiently
- Conducting thorough testing to ensure accurate data collection and reporting
Our base pay range is $55,000 - $75,000 per year, depending on location and experience. Costa Rica has a base pay of CRC 20,000,000.00 - 27,500,000.00 per year.
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