Senior Digital Marketing Specialist
hace 5 días
Hexa Property Management seeks a skilled SEO Specialist to optimize our online presence and drive organic traffic to our website. As a key member of our marketing team, you will be responsible for developing and implementing effective SEO strategies that improve our search engine rankings and increase brand visibility.
About the Role:
We are looking for an experienced SEO expert with a proven track record of success in improving search engine rankings and driving targeted traffic to websites. The ideal candidate will have a strong understanding of search engine algorithms and ranking factors, as well as proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, and Moz.
Responsibilities:
- Conduct thorough keyword research to identify valuable target keywords and phrases.
- Optimize on-page elements, including meta tags, headers, and content, to improve search engine rankings.
- Develop and implement off-page optimization strategies, including link building and outreach.
- Monitor and analyze website performance using tools like Google Analytics and Search Console.
- Audit websites for SEO issues and provide recommendations for improvement.
- Stay informed about industry developments, search engine algorithms, and best practices.
- Collaborate with content creators to ensure SEO-friendly content creation and optimization.
- Keep track of competitors' SEO activities and identify opportunities for differentiation.
- Provide insights and reports on SEO performance to stakeholders.
- Troubleshoot and resolve technical SEO issues, such as crawl errors, indexing problems, and site speed.
Requirements:
- Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience).
- Proven experience as an SEO Specialist or similar role.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, and Moz.
- Effective communication skills, both written and verbal in English AND Spanish.
- Detail-oriented with the ability to manage multiple tasks and prioritize effectively.
- Knowledge of HTML, CSS, and web development concepts as they relate to SEO.
- Familiarity with content management systems (CMS) and their impact on SEO.
What We Offer:
- Competitive salary: $32,600 - $45,300 per month.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.
- Exposure to a wide range of projects and industries.
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