Senior Marketing Automation Specialist

hace 15 horas


San José, San José, Costa Rica Critical Mass A tiempo completo

**Job Overview at Critical Mass**

We are seeking a highly skilled Senior Marketing Automation Specialist to join our team. As a key member of our marketing automation group, you will be responsible for designing and building complex smart lists to enable campaigns and create audience segments.

**Responsibilities**

  • Designing and building complex smart lists to enable campaigns and create audience segments.
  • Building smart campaign canvases to enable multi-stage marketing initiatives.
  • Programming automations within the Marketo platform.
  • Building and automating analytics reports.
  • Managing, organizing, and optimizing digital assets.
  • Ensuring proper tagging is in place to support measurement of marketing campaigns.
  • Creating dynamic, connected Marketo landing pages and forms.
  • Proactively troubleshooting issues.
  • Working with collaboratively with the team across disciplines, including account, project management, creative, strategy, user experience, and technology.
  • Providing proactive communications with other team members regarding project progress.

**Requirements and Qualifications**

  • Advanced English Proficiency (B2+ reading, writing, and conversation).
  • Adobe Certified Professional - Marketo Engage Business Practitioner preferred.
  • Strong working knowledge of HTML5, CSS3, JavaScript.
  • Knowledge of databases and data structures (SQL, reporting and scripting).
  • Understanding of cross-client, cross-platform, and cross-device compatibility.
  • Experience with JIRA is a plus.
  • Strong problem-solving skills.
  • Work independently in a structured team without close supervision.
  • Strong communication skills (oral and written).
  • Strong attention to details ensuring final product is precise and lacking errors.
  • Work with QA team to validate and ensure delivery of a flawless product.
  • Ability to work in other digital marketing platforms, such as content management systems (e.g., Drupal, AEM, Sitecore, Kentico, etc.).
  • Experience with other Adobe platforms (AEM, Assets, Workfront, Target, Analytics) is a plus.
  • Reporting skills (Knowledge in salesforce).

**What We Offer**

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.



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