Senior Marketing Automation Specialist
hace 15 horas
**Job Overview at Critical Mass**
We are seeking a highly skilled Senior Marketing Automation Specialist to join our team. As a key member of our marketing automation group, you will be responsible for designing and building complex smart lists to enable campaigns and create audience segments.
**Responsibilities**
- Designing and building complex smart lists to enable campaigns and create audience segments.
- Building smart campaign canvases to enable multi-stage marketing initiatives.
- Programming automations within the Marketo platform.
- Building and automating analytics reports.
- Managing, organizing, and optimizing digital assets.
- Ensuring proper tagging is in place to support measurement of marketing campaigns.
- Creating dynamic, connected Marketo landing pages and forms.
- Proactively troubleshooting issues.
- Working with collaboratively with the team across disciplines, including account, project management, creative, strategy, user experience, and technology.
- Providing proactive communications with other team members regarding project progress.
**Requirements and Qualifications**
- Advanced English Proficiency (B2+ reading, writing, and conversation).
- Adobe Certified Professional - Marketo Engage Business Practitioner preferred.
- Strong working knowledge of HTML5, CSS3, JavaScript.
- Knowledge of databases and data structures (SQL, reporting and scripting).
- Understanding of cross-client, cross-platform, and cross-device compatibility.
- Experience with JIRA is a plus.
- Strong problem-solving skills.
- Work independently in a structured team without close supervision.
- Strong communication skills (oral and written).
- Strong attention to details ensuring final product is precise and lacking errors.
- Work with QA team to validate and ensure delivery of a flawless product.
- Ability to work in other digital marketing platforms, such as content management systems (e.g., Drupal, AEM, Sitecore, Kentico, etc.).
- Experience with other Adobe platforms (AEM, Assets, Workfront, Target, Analytics) is a plus.
- Reporting skills (Knowledge in salesforce).
**What We Offer**
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
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