Marketing Automation Professional
hace 19 horas
**Our Vision at 6Sense:**
We are a revolutionary sales and marketing platform that empowers B2B organizations to predict customer buying behavior and engage with anonymous teams. Our mission is to unlock the power of revenue AI, creating, managing, and converting high-quality pipeline into revenue.
**Our Culture:**
We value passion, purpose, and integrity in our work. Our team members embody Accountability, Growth Mindset, Integrity, Fun, and One Team values. We foster an environment where everyone contributes to shaping our industry-leading technology.
We want 6Sense to be the best chapter of your career.
**Job Summary:**
The Senior Marketing Operations Specialist will play a key role in building, measuring, optimizing, and scaling our marketing programs in Adobe's Marketo Engage to drive growth. In this position, you will support the Marketing Automation team in running, operating, debugging, and analyzing various Marketo programs while also collaborating on additional tech integrations with Marketo.
**Responsibilities:**
Schedule Campaigns:
- Support the development of scalable processes for marketing systems used to generate, distribute, and report on marketing qualified accounts.
- Create and maintain metrics reports on marketing activities, effectiveness, and business impact.
Analyze Data:
- Develop insights from marketing and sales data to make recommendations on areas for optimization.
- Monitor and maintain data quality within the marketing database and downstream systems.
Campaign Effectiveness:
- Measure and analyze the effectiveness of marketing initiatives against overall company goals.
- Analyze the quality of the sales and marketing pipeline and identify efficiencies.
Collaboration and Communication:
- Develop strong working relationships with various marketing departments.
**Requirements/Skills Needed:**
A bachelor's degree in marketing, computer science, or a related field is required. The ideal candidate should have 1-2 years of experience in marketing operations and campaign management. Proficiency in SFDC and familiarity with front-end technologies like HTML, CSS, and JavaScript are essential. A Marketo Certified Associate Certification is preferred. Additionally, the candidate should possess strong analytical skills, excellent communication and interpersonal skills, and prior experience with project management tools like Asana and JIRA.
**Benefits:**
At 6Sense, we prioritize employee well-being and offer competitive benefits, including health coverage, paid parental leave, generous paid time-off, quarterly self-care days off, and stock options. We believe in fostering a growth mindset culture through numerous learning and development initiatives, including access to LinkedIn Learning. Employee satisfaction is paramount to us, and we celebrate and energize all 6Sense employees through wellness days and ERG-hosted events.
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