Marketing Data Analyst
hace 1 mes
**Mission and Values**:
We are 6Sense, a company that revolutionizes how B2B organizations create revenue by predicting customers' buying habits. Our mission is to unlock the potential of our customers' anonymous buying teams, and our values of Accountability, Growth Mindset, Integrity, Fun, and One Team drive our success.
We're looking for a talented Marketing Operations Specialist to assist in building, measuring, optimizing, and scaling our marketing programs in Adobe's Marketo Engage to drive growth.
**Key Responsibilities**:
Support the Marketing Automation team in running, operating, debugging, and analyzing various Marketo programs, while also supporting additional tech integrations with Marketo.
• Establish and maintain scalable processes that ensure best practices in campaigns.
• Create, maintain, and suggest metrics reports on marketing activities, effectiveness, and business impact.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Monitor and maintain data quality within the marketing database, and data flowing through downstream systems, partnering with the rest of the revenue organization.
• Monitor, measure, and analyze the effectiveness of marketing initiatives as they relate to the overall company's goals.
• Analyze the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole.
**Requirements and Skills**:
We're looking for a candidate with a Bachelor's degree in marketing, computer science, or a related field, and 1-2 years of experience with marketing operations and campaign management. Must have 1-2 years of experience using Marketo (building and managing campaigns), and Marketo Certified Associate Certification is preferred.
Perks and Benefits:
We offer full-time employees health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We prioritize employee well-being, providing access to our LinkedIn Learning platform, quarterly wellness education sessions, and meQuilibrium for self-care and personal growth.
6Sense is an equal opportunity employer.
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