Strategic Marketing Automation Lead
hace 18 horas
Company Overview
Western Union is a global FinTech company that facilitates international money transfers and financial services. With over 8,000 employees serving 200 countries and territories, we strive to provide seamless transactions for individuals, businesses, and organizations.
Role Description
As an Assistant Manager of Customer Relationship Management (Marketing Automation), you will be responsible for developing and executing marketing strategies to drive customer engagement and loyalty. You will work closely with cross-functional teams to design and implement automation solutions, analyze data to inform marketing decisions, and optimize campaigns for improved results.
Key Responsibilities
- Develop and execute comprehensive marketing plans to achieve business objectives
- Collaborate with internal stakeholders to design and implement marketing automation solutions
- Analyze campaign performance data to identify areas for improvement and optimize marketing efforts
- Stay up-to-date with industry trends and best practices in marketing automation and digital marketing
What We Offer
- Competitive salary and benefits package
- Opportunities for professional growth and development in a dynamic and innovative environment
- Collaborative and supportive team culture
- Flexible work arrangements to balance work and life
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