Digital Marketing Automation Strategist
hace 18 horas
Smartsheet is a leading cloud-based platform for work execution, empowering organizations to plan, capture, track, automate, and report on work at scale.
Job DescriptionMarketing Automation Specialist RoleWe are seeking an experienced Marketing Automation Specialist to join our Marketing Automation team within Revenue Operations. As a key member of our team, you will play a crucial role in designing, building, measuring, and improving the effectiveness of our marketing automation using Marketo.
Your mission will be to drive customer acquisition, retention numbers, and engagement metrics to goal by analyzing what's working and what's not. You will work closely with marketing, sales, and executive management teams to understand and improve our marketing automation strategy and process.
You will lead nurturing efforts, iterating to find the best timing and message to move leads down the funnel. Additionally, you will own data hygiene processes, including deduping, database size management, and cleansing. Your expertise will be essential in building out complex campaigns in a clear and maintainable manner.
Responsibilities- Design and implement effective marketing automation strategies
- Build and maintain automated marketing campaigns with performance focus
- Lead nurturing efforts to optimize lead conversion rates
- Owning data hygiene processes to ensure high-quality databases
- Analyzing campaign performance to inform future improvements
- 1-2 years of related job experience
- Bachelor's degree in business or equivalent discipline
- Metrics/analysis/results orientation
- Proactive approach with ability to work with minimal guidance
- Exceptional attention to detail
- Strong communication skills
- Achievers mindset with a desire to make a significant impact
At Smartsheet, we offer a comprehensive benefits package, including:
- Fully paid Health & Life insurance for full-time employees and family members
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