Strategic Marketing Director

hace 2 días


San José, San José, Costa Rica Mindbody A tiempo completo

We are revolutionizing the fitness and wellness industry by bringing together two market leaders: Mindbody, the most trusted all-in-one technology platform, and ClassPass, a popular app for fitness enthusiasts. Our mission is to provide the best solutions for over 70,000 studios, gyms, salons, and spas worldwide.

**Our Team Values:**

  • Creativity
  • Collaboration
  • Camaraderie

We live these values on our Marketing team, where we develop and deliver strategic initiatives in a dynamic, data-driven environment. Our goal is to reinforce Mindbody's position as the world's most trusted software provider for fitness, beauty, and wellness.

**About the Role:

We seek a highly experienced Strategic Marketing Director to lead global acquisition efforts through effective ideation, execution, and management of strategic marketing programs. Key responsibilities include:

  • Driving global acquisition targets via highly effective Ideation, execution, and management of strategic marketing programs.
  • Testing, learning, and scaling channel and market expansion via agile experimentation and rigorous quantitative analysis.
  • Challenging the status quo, generating insights, and leading optimization of existing channels.
  • Driving demand generation and account-based marketing (ABM) campaigns, including Paid Social, Display, Affiliates, Video, and others.

The ideal candidate will have 6-8 years of experience in digital marketing and/or similarly analytical domains, with demonstrable results in driving pipeline-building programs and conversion. Additionally, they should possess expert knowledge of deploying the right marketing channel, at the right time, for the right prospect, and aligning marketing programs to a sales cycle.

**What We Offer:

As a Strategic Marketing Director at Mindbody, you can expect a competitive salary range of $120,000 - $180,000 per year, depending on your experience and qualifications. Our benefits package includes comprehensive health insurance, retirement savings plan, paid time off, and opportunities for professional growth and development.



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