Global Talent Growth Marketing Strategist
hace 9 horas
About Andela
Andela is a global technology company that connects brilliant technologists with top companies around the world. Our mission is to break down barriers and accelerate the future of work.
The Role
We are seeking a talented Growth Marketing Senior Manager to join our team in San José. As a key member of our organization, you will play a vital role in creating a world-class inbound marketing engine that attracts top talent from around the globe.
Your Responsibilities:
- Lead and grow a team of content, digital, and regional growth managers to drive business results.
- Create innovative growth hacking strategies to attract more users to our talent platform.
- Develop and maintain a calendar designed to attract a targeted audience through blog posts, whitepapers, ebooks, reports, webinars, infographics, paid media strategies, and more.
- Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
- Continuously look for new ways to generate leads and manage targeted list development.
- Project manage and collaborate with internal teams and external partners to deliver project scopes on time and budget.
- Track, monitor, and optimize multi-channel campaigns to report on their effectiveness and success.
- Establish closed-loop analytics with talent acquisition to understand how our inbound marketing activity turns into users of the platform.
- Conduct customer, competitor, and product research to stay ahead of the curve.
Qualifications:
To be successful in this role, you will need:
- 8+ years of experience in talent marketing with a focus on digital environments.
- A proven track record of generating high-yield inbound engines with measurable ROI.
- Experience managing people and teams, ideally with a background in content, digital, and growth marketing.
- Solid experience with paid media, link building, content strategy, and a well-rounded approach to inbound marketing.
- Proficiency with marketing automation tools and a data-driven mindset.
- The ability to generate repeatable playbooks and excellent written and verbal communication skills.
- Humble and willing to learn/grow, comfortable working in a fast-paced startup environment.
Benefits:
We offer a range of benefits to support your career growth and well-being, including:
- Fully remote work culture.
- Bring your own device stipend.
- Quarterly work from home stipends.
- Flexible working hours.
- Equity (as part of compensation package).
- Healthcare, 401k/pension (US only).
- Andela Affinity Groups.
- Growth & development paths.
- Generous Paid Time Off, Parental Leave, Compassionate Leave.
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