Category Development/Management T1-I

hace 1 semana


San José, Costa Rica Mars A tiempo completo
JOB DESCRIPTION

Job Description:

The purpose of this position is to lead Walmart CAM Category Management external and internal strategies + guidelines to assure Category Growth in Confectionary and Pet Care Categories This role is responsible for delivering best in class category leadership customer collaboration for customers and distributors which contributes consistently to the unit’s objectives and/or has potential for significant future growth. This role is accountable for developing category growth insights-based solutions and defining the shelf of the future, optimizing sales revenue and profitability at category and portfolio level. The role influences and engages multiple external + internal teams to drive appropriate cross-functional collaboration to meet customer, shoppers and Mars Wrigley needs to ensure we are well placed to drive customer engagement through development of customer growth plans grounded into localized category vision. Manage Walmart´s Confectionary Captaincies + Customer Relation to ensure long term relation and growth – Check Out, Confectionary Aisle and Pet Care Lead Category Growth Projects in Confectionary from conceptualization to negotiation with clients, budget management and store execution. Create a broad base of new business opportunities/projects. Lead Internal Guide for Mars to ensure we can capitalize on Market opportunities on white spaces, distribution gaps, layout/placement etc. through our internal processes (Picture of Success, Category Vision, Market Growth Projections Understand the results of the shopper studies and develop an action plan with the local teams + clients. Develop an excellent understanding of customer potential through category analysis. Cultivate and manage customer relationships within the portfolio of accounts and distributors. Support commercial and marketing teams with the correct data analysis to help them ensure the correct strategies and tactic to win in the market. Support the Omnichannel strategy creation and implementation. Performs other duties as assigned. Complies with all internal Mars Wrigley policies and standards Required

What are we looking for?

Bachelor’s degree in business administration, Marketing, or Industrial Engineering Preferred Qualifications Preferred master’s degree in business administration, Marketing or similar Understanding of FMCG context and retail/online landscape. At least +3 years of experience in Demand Areas of FMCG Companies (Category Management, Sales, Trade Marketing, Marketing) +1-year Experience in Category Management At least +1-year experience working with one or more of Central America´s Main Retailers (Walmart, Selectos, La Torre, Automercado, S99, Xtra, El Rey) with successful negotiation cases. Ability to build effective working relationships and motivate stakeholders internally and externally. High analytical acumen with ability to drive and translate insights into relevant strategies and tactics (actions / initiatives) internally and for execution with our customers. 80% of English language proficiency Must Have Technical Skills: JDA Prospace, Advanced Excel and PowerPoint skills, Nielsen Knowledge Preferred Technical Skills Access/SQL, Dichter&Neira

What will be your key responsibilities?

·Develop and Implement Category Principles to lead all 4 WM Captaincies to ensure category growth.

·Develop Strategic alliances with key decision makers at specific retailers.

·Responsible for the management and developing expertise in customer specific POS data (developing reports collaborating with the customer); leverage data to create and deploy actionable customer specific insights.

·Provides Customer specific selling-stories for Category Projects (using unbiased category facts) and act as advisor on customer’s promotional calendar.

·Champion strategic and ad-hoc shelf management for the category to maximize category and customer’s sales and profits.

·Responsible for the successful execution of all formal planogram review processes with the specific customer

·Responsible for the successful execution of all category growth projects

What can you expect from Mars?

Work with over 130,000 diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.



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