Category Development Executive, Cca

hace 4 semanas

San José, Costa Rica Diageo A tiempo completo

Job Description:
Name of the Position: Category Development Executive - Central America & Caribbean

Location: San José, Costa Rica

Type of contract: Permanent
- About us:
- From Arthur Guinness to Johnnie Walker, our business was founded on people of excellent character, and in 250 years, nothings changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.- Feel encouraged? Then this may be the opportunity for you.Purpose:
The Commercial Transformation organization in CCA spans disciplines to:
- Define a winner Route to consumer pathway.- Stablish a Partner Transformation strategy.- Boost Digital Transformation.- Develop Sales Capabilities.- Support for outstanding customer collaboration.- Create a Customer Centricity organization.- Generate world-class shopper understanding and insights.- Compelling category strategies.- Value creating Category development.- Effective shopper marketing to support conversion at POS.

The Category Management for CCA works with Diageo Commercial, Diageo Customer Marketing, and our Key Accounts teams to identify the channel and category opportunities to guarantee outstanding physical availability and disproportionate sell outgrowth. She/He will influence accounts to drive successful implementation of Category Management agenda.

Key Outputs/Deliverables:
- Drive, along with involved areas (sales, commercial) the development of category management projects and CATMAN implementations for Key Accounts / Retailers- Delivering and implementation of a differentiated range, assortment, and layout recommendations in assigned accounts.- Track and analyze category performance metrics, including sales data, market share and profitability, to evaluate the success of category initiatives and make date-driven decisions.- Implement CATMAN initiatives looking for growth and profitability from Retailers and Diageo and in accordance with trade investment policies.- Identify opportunity gaps and volume potential to Diageo and the category.- Responsible for scorecard creation, measurement, & benchmarking versus objectives.- Ensures full compliance with CARM and Diageo Code of Conduct and DMC.- Performs other related duties as assigned.

About you:
- Bachelor’s Degree required in Business or related field.- English and Spanish required.- Minimum 3 years of experience in sales and / or customer marketing / trade marketing and category management areas with specific experience of distributor-based businesses.- Understanding about how the total sales organization operates and how to drive its effectiveness.- Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.- Ability to work around and within a variety of different market conditions and demographic factors.- Strong analytical, presentation and project management skills.- Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.- Excellent knowledge of Microsoft PowerPoint, Excel and Planogram software are highly valued.

Flexible working options- Role is based in Costa Rica.- This role requires traveling locally within the market and within CCA (estimated 10%) and effective usage of virtual communication channels rather than face-to-face meetings with the rest of the CCA organization.

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and listened to, is an important part of this.

We believe the most inclusive and diverse culture makes for a better business and a better world. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base

Worker Type:
Regular

Primary Location:
San Jose

Additional Locations:
Job Posting Start Date:
2024-04-11

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