Human Insights Strategist for Regional Brands
hace 4 días
We are accelerating our momentum as the fastest growing consumer goods company in Latin America. Our focus is on people, collaboration with diverse manufacturers, and giving back to communities and nature.
Our History:
For over 135 years, we have grown to become the most recognized brand in the world. Today, we have hundreds of brands that continue to grow.
Job Description- Develop Category & Channel Human Insights Learning Plan Agenda
- Drive Winning Culture with inspired, engaged, focused, and empowered associates
- Create Talent Pool, nurturing, challenging, and leading an Insights team recognized as a best-in-class team internally and externally
- Dare to Be Human Insights Voice to each stakeholder, focusing on business questions and leveraging the value of human narrative vs. numbers and marketing research
- Discover, Define, and Deliver Actionable Insights for brand strategy, channel development, and customer engagement
- Apply Disciplines of Growth Behavioral Science
- Drive Innovation Opportunity Identification, concept development, assessment, product and packaging development, early and late-stage consumer co-creation, and evaluation
- Support Launch of New Regional and Local Brands
- Bachelor's degree required
- 12+ years of experience in Consumer Insights, Market Research, Analysis, Shopping insights, preference for additional Marketing, Innovation experience
- Fluent in English and Spanish/Portuguese (one of them)
- Ability to lead, motivate, and grow a team of expert insights managers
- Proven knowledge of key research tools
- Ability to generate future-back human insights and scenario planning
- Ability to translate technical/market research information into compelling business implications and call to action/recommendation to the business and effectively communicate with key stakeholders
- Must act as Coca-Cola Company spokesperson in market research industry forums and associations
We are taking deliberate action to nurture an inclusive culture grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, taking calculated risks, embracing challenges, and continually learning from experiences.
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