Ecommerce Conversion Strategist

hace 6 días


San José, San José, Costa Rica Fabula Coffee A tiempo completo

About the Role:

As a Conversion Specialist at Fabula Coffee, you will play a key role in driving our online coffee sales to new heights. You will be responsible for developing and executing split tests on landing pages and website elements to increase conversion rates.

Key Responsibilities:

  • Design and optimize landing pages to ensure a seamless user experience.
  • Utilize tools like VWO, Google Tag Manager, and Google Analytics 4 to implement testing strategies and generate insightful reports.
  • Collaborate with the marketing team to develop and optimize high-converting banners and ad copy.
  • Evaluate and improve website content, focusing on direct sale copywriting principles to enhance engagement and conversions.

Requirements:

  • Proven experience in conversion optimization and e-commerce, with a strong portfolio showcasing successful projects.
  • Proficiency in conversion optimization tools (e.g., VWO), Google Tag Manager, and Google Analytics 4.
  • Excellent understanding of direct sales copywriting and the ability to craft and assess impactful marketing copy.
  • Deep understanding of channels like Google Ads and Meta.
  • Strong analytical skills, with the ability to interpret data and make informed marketing decisions.
  • Creative thinker with a results-driven approach to problem-solving.

Benefits:

  • Monthly pay: USD 1,700-2,000
  • A fast-paced, growth-oriented environment where you can grow your career.


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