Digital Marketing Strategist

hace 1 semana


San José, San José, Costa Rica 6Sense A tiempo completo

About 6Sense

At 6Sense, we're revolutionizing B2B revenue creation by predicting customer buying behavior and recommending engagement strategies. Our Revenue AI platform unlocks high-quality pipeline conversion to revenue.

The Role

We're seeking a Marketing Automation Expert to support building, measuring, and optimizing our marketing programs in Adobe's Marketo Engage. You'll be responsible for running, operating, debugging, and analyzing various Marketo programs, as well as supporting technical aspects of key marketing systems.

Responsibilities

  • Support the Marketing Automation team in running, operating, debugging, and analyzing various Marketo programs
  • Support technical aspects of key marketing systems used to generate, distribute, and report on marketing qualified accounts
  • Establish and maintain scalable processes that ensure best practices in campaigns
  • Create, maintain, and suggest metrics reports on marketing activities, effectiveness, and business impact
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  • Monitor and maintain data quality within the marketing database, and data flowing through down-stream systems partnering with the rest of the revenue organization
  • Monitor, measure, and analyze the effectiveness of marketing initiatives as they relate to the overall company's goals
  • Analyze the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole

Requirements/Skills Needed

  • Bachelor's degree in marketing, computer science, or a related field
  • 1-2 years experience with marketing operations and campaign management
  • Must have 1-2 years of experience using Marketo (Building & Managing Campaigns)
  • Marketo Certified Associate Certification Preferred
  • Good to have 0-1 years of experience working on various front end technologies like HTML, CSS, Javascript
  • Proficiency in SFDC, do not need to be an expert but know how the system works and integrates with Marketing automation software
  • Strong analytical skills
  • Good communication, interpersonal, and leadership skills
  • Prior experience with project management tools like ASANA, JIRA etc.
  • Ability to manage multiple projects at the same time in a fast-paced environment

About Us

At 6Sense, we prioritize employee well-being and offer benefits such as health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We have a growth mindset culture represented in all that we do, from onboarding through numerous learning and development initiatives including access to our LinkedIn Learning platform.



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