Digital Product Strategist

hace 1 semana


San José, San José, Costa Rica Tcs Expeditions A tiempo completo

Company Overview

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Tcs Expeditions is a leading provider of unique travel experiences. Our company has over 2000 colleagues across 30 countries worldwide, and we are working together to achieve our ambition of building the world's leading experiential travel company. We pride ourselves on being travel experts, leading the way when it comes to providing outstanding travel experiences. Our brands offer the world's best polar expeditions, wildlife safaris, cultural tours, yachting adventures, and more.

The Opportunity

We are looking for a Digital Product Strategist to join our team. The successful candidate will be responsible for setting the strategy and prioritizing plans to improve sessions to high-quality lead conversion and improved after-sales experience. This role will take a mobile-first approach, focusing on web/digital product development and content management.

Key Responsibilities:

  • Lead on all business requirements for web product development, including website optimization and app development.
  • Partner with the TCS creative team to create engaging and informational text, images, videos, and other multimedia elements for the website.
  • Ensure the website is optimized for search engines (SEO) to improve visibility and attract organic traffic.
  • Collaborate with other teams across TCS in marketing, sales, and operations to deliver transformation and optimization of the website and associated apps.

Requirements:

  • Bachelor's Degree in Marketing or related field or related experience.
  • Highly creative in identifying target audiences and devising digital campaigns that engage, advise, and empower.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Experience in setting up and optimizing Google Adwords campaigns.


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