Digital Marketing Strategist

hace 1 semana


San José, San José, Costa Rica Arkose Labs A tiempo completo
About Arkose Labs

We are a pioneering technology company, backed by prominent investors, that is revolutionizing the fraud industry with an innovative approach.

Job Description

We are seeking a seasoned expert in Paid Marketing to manage our paid search, social, and other paid campaigns. The ideal candidate will have a proven track record of increasing leads and awareness for B2B SaaS companies.

Responsibilities
  • Owning all paid marketing campaigns
  • Collaborating with the agency and marketing teams to deliver cost-effective campaigns while increasing lead volume and quality
  • Implementing best practices to improve keyword quality score and volume of quality leads
  • Tracking campaign performance metrics closely by channel, persona, content, use case, program vendor, and more
  • Participating in A/B testing on ads campaigns, landing pages, etc. to increase conversion rates of paid campaigns
Requirements
  • At least 5 years of paid marketing campaign management experience in marketing for B2B SaaS companies
  • Well-versed in interpreting marketing analytics
  • Excellent written and verbal communication skills, as well as analytical and problem-solving skills
  • A growth mindset, willing to experiment and improve


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