Digital Marketing Strategist

hace 2 semanas

San José, San José, Costa Rica Arkose Labs - Costa Rica A tiempo completo

**About Arkose Labs**

A fast-growing startup, backed by Softbank, Microsoft, and Paypal, is disrupting the fraud industry with an innovative approach that undermines the economic drivers behind fraud.

The Fraud and Abuse Prevention Platform combines real-time intelligence, rich analytics, and adaptive step-up challenges to progressively diminish the profitability of attacks while adapting to evolving attack patterns.

This platform offers a 100% SLA guarantee, making it a trusted solution for the world's largest brands.

We are looking for a seasoned expert in Paid Marketing to manage paid search, social, and other paid campaigns.

This role involves increasing leads and awareness of the Arkose brand and elevating buyers' experiences in key market segments.

The ideal candidate will be responsible for meeting quarterly pipeline targets for all regions.

This person will report directly to the Director of digital marketing and marketing operations to align the digital marketing plan with the entire marketing plan and implement best practices in campaigns.

Collaboration with the ABX, web, product marketing, content marketing, global events, and marketing operations teams is essential for success.

Key Responsibilities:

  • Own all paid marketing campaigns.
  • Work with the agency and marketing teams to deliver cost-effective campaigns while increasing lead volume and quality.
  • Implement paid marketing campaigns in Google Ads and LinkedIn platforms successfully.
  • Expand paid marketing in other platforms like Bing, Facebook, YouTube, and more.
  • Implement best practices to improve keyword quality score and volume of quality leads.
  • Track campaign performance metrics closely by channel, persona, content, use case, program vendor, and more.
  • Understand and follow UTM parameters and related industry standards as it relates to paid marketing.
  • Perform A/B tests on ads campaigns, landing pages, etc. to increase conversion rates of paid campaigns.
  • Partner closely with the demand gen, ABX, content, web, creative teams to get required assets and creatives.
  • Diversify and strengthen our paid media program portfolio to maximize conversion rate and pipeline impact.
  • Build scalable paid media programs that meet regional marketing requirements and select industry publishers based on target audiences and outcomes.
  • Participate in and contribute to the global campaign roadmap and execution planning.
  • Communicate the plan effectively with key stakeholders, including sales, marketing, product, and customer success leadership teams.
  • Drive excellence in campaign operations and reporting.
  • Offer feedback and advice for improvements.
  • Share insights and drive optimization efforts cross-functionally.

Requirements:

  • At least 5 years of paid marketing campaign management experience in marketing for B2B SaaS companies.
  • Experience in cybersecurity or fraud prevention space is a strong plus.
  • Well-versed in interpreting marketing analytics.
  • Experience in Marketo, Salesforce, Google Data Studio, and/or Google Analytics is highly desirable but not a must.
  • Knowledgeable in Google Tag Manager, Outreach, LeanData, BrightTALK, 6Sense, zoominfo, and/or attribution tools (Full Circle Insights or Bizible) are a plus.
  • Excellent written and verbal communication skills, as well as analytical and problem-solving skills.
  • A growth mindset, and be willing to experiment and improve.
  • Comfortable in a high-paced environment.

About the Company:

We value people who are independent thinkers, make data-driven decisions, and take project ownership.

We prioritize teamwork, building trust, respect, and integrity to openly communicate and constructively challenge one another.

We focus on customer empathy and problem-solving obsession.

We execute actions with precision, professionalism, and urgency.

We implement processes, procedures, and programs with security in mind.

Benefits:

WiFi and Phone stipend provided.

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