Country Brand Lead
hace 2 días
ONCOLOGY COUNTRY BRAND LEAD
- JOB DESCRIPTION_
ROLE PURPOSE:
Own brand strategy & implementation of marketing programs for key Pfizer portfolio brands in CAC. Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.
SPAN OF CONTROL:
- Has strong relationships with all relevant internal stakeholders in country (e.g., sales, digital, marketing, medical, access, finance, compliance, legal) and above country (e.g., RTAL, BIL, Global Customer and digital marketers).
- Reports to Category Lead.
KEY ACCOUNTABILITIES:
- Execution of portfolio strategy in country - lead implementation of key Global brand programs and development of local activity as needed.
- Leadership of cross functional team, this will involve leadership of others that need to collaborate in the various activities to achieve success and will involve coordinating and directing their activities.
- Accountability for reaching local brand revenue target and developing regular forecast updates to aid financial planning.
- Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility.
- Collaborate with customer facing leadership team to ensure implementation of agreed brand strategy.
- Support product training.
- Thorough understanding of the local customer market to ensure that customer insights and market issues are well understood and inform the overall brand plan.
- Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility & developing regular forecast updates to aid financial planning.
- Oversee sales and forecasting, provide country input into overall European forecasts.
- Portfolio P&L management.
- Tailor brand and execute brand strategies to local market needs and define local priorities for key portfolio brands.
- Select best-fitting modules from regional/global content; translate and trans-create brand materials, as needed.
- Collaborate with global marketing to execute global project locally.
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project).
- Forecast brand performance and track progress towards target.
- Allocate and execute in country brand budget.
- Cross-functional brand leadership - across field force, account management, medical, legal, regulatory, etc.
- Train field force on product positioning and prioritization.
- Partner with medical to educate KOLs on emerging medical research and differentiated product attributes.
REQUIRED SKILL SET
- Action oriented to drive plan implementation.
- Comprehensive business acumen & marketing experience.
- Thorough understanding of revenue drivers for the portfolio.
- Cross-functional leadership and collaboration at local, regional, and global level.
- Strong communication and influencing skills.
- Leads change: ability to adapt to new modes of operating.
- Innovation leadership.
- Willingness to take appropriate calculated risks.
- Seizes accountability and holds people accountable.
- Grows-others, builds effective teams.
- Self-awareness.
- Commits to “One Pfizer”
- Strategic and Operational Business/Marketing Planning.
- Data analysis, interpretation, and communications.
- Performance and Program Metrics.
- Exceptional interpersonal skills, collaboration & negotiation.
EDUCATION
- 5 -10 years of pharmaceutical experience includes sales and marketing.
- Master’s degree or MBA required.
- Fluent English in speaking and writing.
- Learning agility.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
LI-PFE
-
Country Brand Lead Hospitals
hace 6 días
San José, Costa Rica Pfizer A tiempo completoROLE PURPOSE: Own brand strategy & implementation of marketing programs for Targeted Brands in CAC for Hospital Category. Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country. Implement...
-
Category Brand Lead Vaccines
hace 1 semana
San José, Costa Rica Pfizer A tiempo completoROLE PURPOSE: Own brand strategy & implementation of marketing programs for Vaccines in CAC for Vx Category. Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country. Implement Category...
-
Vaccine Brand Strategy Lead
hace 4 días
San José, San José, Costa Rica Pfizer A tiempo completoAbout the RoleThis is an exciting opportunity for a seasoned professional to take on the role of Vaccine Brand Strategy Lead, working closely with our team at Pfizer.As a key member of our organization, you will be responsible for developing and implementing brand strategies that drive growth and revenue for our vaccines portfolio in Central and Eastern...
-
Rare Diseases Brand Lead
hace 1 semana
San José, Costa Rica AstraZeneca A tiempo completo**OBJECTIVE** Analyse the environment and the market to set up clear objectives, create a brand plan, lead & coordinate the cross functional team to implement marketing strategies and tactics to maximise revenue, profit and improve patient experience of the assigned products. Develop talent of brand managers Jr, marketing associates and interns. **TYPICAL...
-
Global Pharmaceutical Brand Strategist
hace 7 horas
San José, San José, Costa Rica Pfizer A tiempo completoAbout the RoleWe are seeking a highly experienced Global Pharmaceutical Brand Strategist to lead our brand strategy and implementation of marketing programs for key Pfizer portfolio brands in CAC. As a key member of our team, you will define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating...
-
Oncology Brand Lead
hace 6 días
San José, Costa Rica AstraZeneca A tiempo completoThe Oncology Brand Lead for Prostate Cancer will set the vision and will lead the development and implementation of the strategic and tactical plan for the assigned oncology product portfolio (currently promoted brands and those for future launches) based on a thorough market understanding and insights collection across all the cross functional team...
-
Country Lead Cr
hace 7 meses
San José, Costa Rica Kimberly-Clark A tiempo completo**Company Overview** Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. We are headquartered in Dallas, Texas U.S.A. with approximately 46,000 employees worldwide and operations in 34 countries. Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, we...
-
Brand Lead for Cardiovascular, Renal
hace 2 días
San José, Costa Rica AstraZeneca A tiempo completo**Typical Accountabilities** - Define sales potential, market share and propose budgets for assigned products - Conceptualise and establish, campaigns, strategies and tactics of action plans for the assigned products, based on AZ global guidelines, International and LatAm guidelines - Brand Plan Preparation. - Manage and coordinate: - Promotional material...
-
Oncology Brand Lead, Lung Cancer
hace 1 semana
San José, Costa Rica AstraZeneca A tiempo completoThe Oncology Brand Lead for Lung Cancer will set the vision and will lead the development and implementation of the strategic and tactical plan for the assigned oncology product portfolio based on a thorough market understanding and insights collection across all the cross functional team involving commercial, medical, access, and sales teams. With strong...
-
Oncology Brand Lead, Breast Cancer
hace 1 semana
San José, Costa Rica AstraZeneca A tiempo completoThe Oncology Brand Lead for Breast Cancer will set the vision and will lead the development and implementation of the strategic and tactical plan for the assigned oncology product portfolio based on a thorough market understanding and insights collection across all the cross functional team involving commercial, medical, access, and sales teams. With strong...
-
Strategic Brand Marketing Leader
hace 1 semana
San José, San José, Costa Rica Splunk A tiempo completoSplunk, a leading provider of unified security and observability platforms, is seeking an experienced Senior Brand Programs Manager to lead the next phase of its brand journey.The ideal candidate will have 12+ years of hands-on experience managing global brand programs, including media campaigns, sponsored content, and brand architecture strategy. This newly...
-
Brand Programs Strategist
hace 2 meses
San José, San José, Costa Rica Splunk A tiempo completoSplunk is committed to building a secure and resilient digital world. To achieve this goal, the company relies on a unified security and observability platform that keeps their digital systems safe and reliable. At Splunk, our people are what make us stand out as an amazing career destination, and we've won numerous awards as a best place to work. We welcome...
-
Cbl Internal Medicine
hace 6 días
San José, Costa Rica Pfizer A tiempo completoROLE PURPOSE: Own brand strategy & implementation of marketing programs for key Pfizer Internal Medicine brands in CAC. Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country. SPAN OF...
-
Brand Protection Program Manager
hace 2 días
San José, San José, Costa Rica Amzn Support Srvcs Costa Rica A tiempo completoJob SummaryWe are seeking a highly skilled and experienced Program Manager to join our Brand Protection organization at Amazon. As a member of this team, you will have the opportunity to make a valuable contribution to our goal of creating the world's most customer-centric company.About the RoleYou will be responsible for managing a team of program managers...
-
Visual Brand Director
hace 2 días
San José, San José, Costa Rica A Uniform World Inc A tiempo completoAbout A Uniform World IncA Uniform World Inc is a company that prides itself on its creative and professional approach to brand management.Job DescriptionWe are seeking an experienced Visual Brand Director to lead our team in creating engaging and market-appropriate designs for our brand. As a Visual Brand Director, you will be responsible for overseeing all...
-
North Cone Brand
hace 7 meses
San José, Costa Rica Organon A tiempo completo**Resumen de perfil**: Su función principal es el de ejecutar las estrategias definidas por el Brand Manager para los mercados de su cono. Se centra en compartir Insights de las necesidades de los países que conforman el cono, así como asegurar la correcta implementación de las tácticas y acciones en el campo. Identifica oportunidades tanto del mercado...
-
Coordinador de Mercadeo
hace 2 días
San José, Costa Rica Pfizer A tiempo completoROLE PURPOSE: Support brand strategy & implementation of marketing programs for key Pfizer Internal Medicine brands in CAC. Help define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country. SPAN...
-
Brand Designer
hace 6 meses
San José, Costa Rica Gensler A tiempo completoYour Role Gensler’s Brand Design team is all about making people feel happy, surprised, smart, confident, important, beautiful. We’re fun, talented, passionate, and good at helping our clients enhance their brand and business performance. As a design firm, Gensler is committed to being client-first, diverse, exploratory, and sustainably minded. What...
-
Brand Development Manager
hace 2 días
San José, Costa Rica BairesDev A tiempo completoWho We are BairesDev is proud to be the fastest-growing company in America. With people in five continents and world-class clients, we are only as strong as the multicultural teams at the heart of our business. To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of the best talents and nurture their professional...
-
San José, San José, Costa Rica Mercaplan A tiempo completoWe are looking for a skilled Market Research Professional to join our team at Mercaplan. As a key member of our market research department, you will play a critical role in driving business growth and success.Job SummaryThe successful candidate will be responsible for managing brands, clients, and market research projects with a qualitative and quantitative...