Rare Diseases Brand Lead

hace 1 semana


San José, Costa Rica AstraZeneca A tiempo completo

**OBJECTIVE**

Analyse the environment and the market to set up clear objectives, create a brand plan, lead & coordinate the cross functional team to implement marketing strategies and tactics to maximise revenue, profit and improve patient experience of the assigned products. Develop talent of brand managers Jr, marketing associates and interns.

**TYPICAL ACCOUNTABILITIES/RESPONSABILITIES**
- Define sales potential, market share and propose budgets for assigned products
- Conceptualise and establish, campaigns, strategies and tactics of action plans for the assigned products, basded on AZ global guidelines, International and LatAm guidelines
- Manage and coordinate:

- Promotional material and campaigns
- Medical samples
- Medical education plans
- Public relations
- Added value programmes (all customers)
- Market research, & patient experience mapping
- Training plans
- Forecast and supply
- Product and Indication launches
- Life Cycle Management initiatives
- Financial planning models and templates
- Prepare Promotional plans by cycle.
- Evaluate, measure and provide follow-up for the impact from marketing programmes, by quantifying sales, market and prescription share, # of patients, account plans progress and other qualitative measures.
- Collaborate with local teams and third parties in each country of the cluster to design and successfully implement the brand operational plans (including medical & access plan)
- Propose and manage product investment within approved budgets.
- Lead the Financial Planning process for the assigned brands.
- Carry out manufacturing forecasts and supervise their monthly compliance. Frequently revise stocks, safety stocks and shipments to countries along with operations group.
- Design and review promotional materials to ensure they comply with company guidelines and local laws and regulations of each country.
- Provide follow-up of scientific advances that are related to the assigned products.
- Maintain constant monitoring of product behaviour on the market as well as competitors.
- Identify and evaluate new business opportunities and risks.
- Ensure compliance with the Global Policy on SHE, its supporting documents and the laws and regulations of the countries in which AZ CAMCAR MAC operates.

**Essential**
- Strong knowledge of the pharmaceutical business.
- Field experience in the following diseases: PNH (Paroxysmal Nocturnal Hemoglobinuria), AHUS (Atypical Hemolytic Uremic Syndrome), and/or gMG (Generalized Myasthenia Gravis)
- High creativity, problem solving and innovation skills, to help launch and establish a rare disease brand
- Planning, organisation and control to execute fast.
- Strong leadership and communication capabilities.
- Handle financial variables.
- Strong analytical skills

Formal Education
- Bachelor’s degree in related field.

Other knowledge, skills, abilities
- Computing, ability to use Microsoft packages (PowerPoint, Excel, Word, Skype, Teams)
- Dynamism
- Proactivity
- Ease of Expression
- Persuasion
- Ability to travl

Experience
- A minimum of 4 years experience in the pharmaceutical market and/or related positions with experience in launching products in related therapeutic areas

NON-NEGOTIABLE CRITERIA:

- Creative and innovative thinking in order to approach problem solving and generate new ideas
- Team worker, able to influence others & networking
- Strategic long-term view

**Desirable**
- Master’s in Business Administration with an emphasis in Marketing, desirable.
- Experience in life cycle management projects
- Experience launching products successfully
- Business development experience
- Experience working with third parties who promotes on behalf of the company
- Intermediate English Level



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