Vaccine Brand Strategy Lead

hace 4 días


San José, San José, Costa Rica Pfizer A tiempo completo
About the Role

This is an exciting opportunity for a seasoned professional to take on the role of Vaccine Brand Strategy Lead, working closely with our team at Pfizer.

As a key member of our organization, you will be responsible for developing and implementing brand strategies that drive growth and revenue for our vaccines portfolio in Central and Eastern Europe (CEE).

Job Description

We are seeking an experienced leader who can bring their expertise in pharmaceutical marketing to this role. Your primary focus will be on defining and executing country brand strategies, driving product growth, and managing local agencies for trans-creation projects.

  • Develop and execute country brand strategies to drive growth and revenue for our vaccines portfolio in CEE.
  • Collaborate with global marketing teams to ensure alignment and effective execution of global projects locally.
  • Manage local agencies for trans-creation projects, including budget, scope, timing, and quality control.
  • Forecast brand performance and track progress towards targets.
  • Allocate and execute the in-country brand budget effectively.
  • Cross-functional brand leadership, including field force, account management, medical, legal, regulatory, etc.
Requirements

To be successful in this role, you will need:

  • Action-oriented approach to drive plan implementation.
  • Comprehensive business acumen and marketing experience.
  • Thorough understanding of revenue drivers for the portfolio.
  • Cross-functional leadership and collaboration at local, regional, and global levels.
  • Strong communication and influencing skills.
  • Ability to adapt to new modes of operating and lead change.
  • Innovation leadership and willingness to take thoughtful risks.
  • Exceptional interpersonal skills, collaboration, and negotiation.
About Us

Pfizer is committed to making a positive impact on people's lives through innovative medicines and vaccines. We offer a dynamic and supportive work environment that encourages growth and development.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about pharmaceutical marketing and have the skills and experience we are looking for, please apply now.



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