Strategic Brand Marketing Leader
hace 3 días
Splunk, a leading provider of unified security and observability platforms, is seeking an experienced Senior Brand Programs Manager to lead the next phase of its brand journey.
The ideal candidate will have 12+ years of hands-on experience managing global brand programs, including media campaigns, sponsored content, and brand architecture strategy. This newly created role offers the opportunity to shape the strategy for increasing awareness and reputation for Splunk.
Key Responsibilities:
- Develop and launch global brand media campaigns that drive C-level awareness and reputation of Splunk
- Partner with internal teams to develop credibility and relationships
- Measure business impact and ROI through a program measurement framework
- Maintain and refine brand architecture while balancing growth with coherence
- Lead the brand naming process across products, teams, events, and services
Requirements:
- 12+ years in integrated marketing campaigns and programs with roles in brand marketing, advertising, paid media, and/or campaigns
- Experience leading strategy and planning for marquee B2B and/or B2C brands
- Direct experience crafting multi-channel brand campaigns across TV, Print, Out of Home, Digital, Social, and Audio/Podcasts in US, EMEA, and APAC markets
- Natural storytelling skills and strong executive presence
- Comfort working in a fast-paced environment and interpreting data to inform future campaigns
Estimated Salary: $63,000 - $90,000 per year (based on Costa Rica location)
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