Regional Marketing Specialist

hace 1 mes


San José, San José, Costa Rica The Kraft Heinz Company A tiempo completo

Job Overview:

The Regional Marketing Specialist - Western Taste Elevation will lead in innovation, activation, advertising, and promotion for the deployment of the Brand Marketing Plan and budget. This role requires a strategic thinker with excellent analytical skills to interpret data and make data-driven decisions.

About the Role:

This is a full-time position based in Heinz Philippines. The successful candidate will have at least 4-5 years of progressive marketing experience or a combination of sales and marketing experience in FMCG Marketing.

Key Responsibilities:

  • Co-lead the development of regional brand strategy of Heinz Western TE portfolio and its annual marketing plan in relation to its 6Ps/marketing mix (proposition, product, pack, price, promotion, and place) based on key consumer insights to strengthen the brand equity and improve overall communication with consumers.
  • Manage budgets (total A&P), sales tracking for SSEAHK BU priority markets (PH, TH, MY, SG, HK), and participate in monthly commercial review to ensure gatekeep our brand performance.
  • Oversee paid media advertising campaigns on Digital and social media, liaise with sales (BDMs) for any BTL requirement from MKT including but not limited to POSM artwork, sampling execution, communication deployment.
  • Support CM/BDMs in designing local brand marketing execution plan and responsible for content hygiene maintenance of KHC Meta assets (social media management).

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Economics or any related field.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional communication and interpersonal skills to collaborate with cross-functional teams and stakeholders.
  • Strong project and budget management skills.
  • Creative mindset with the ability to think outside the box and develop innovative marketing strategies.

Salary:$80,000 - $120,000 per annum

Industry:Food and Beverage Services/Food and Beverage Retail/Food and Beverage Manufacturing

Seniority Level:Associate



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