Oncology Brand Lead, Lung Cancer

hace 1 semana

San José, Costa Rica AstraZeneca A tiempo completo

The Oncology Brand Lead for Lung Cancer will set the vision and will lead the development and implementation of the strategic and tactical plan for the assigned oncology product portfolio based on a thorough market understanding and insights collection across all the cross functional team involving commercial, medical, access, and sales teams.

With strong leadership skills, the OBL will lead the sales planning process together with the cross functional team and will deliver goals setting in each market based on a strong understanding of his/her therapeutic area and local market needs/opportunities.

The OBL will also be responsible for budget planning and will ensure investment decisions based on a robust identification of the drivers and barriers of its products/therapeutic area in the assigned markets and will ensure a timely, high quality and flawless execution of the tactical plan. At the same time, the OBL will contribute by defining plans which includes value proposition, segmentation and targeting, messaging, selling tools, operations and sales training.

The OBL will build and cultivate relationships with HCPs and other stakeholders/influencers across the region.

The OBL will provide Marketing leadership and drive innovation for the Brand(s) throughout its lifecycle and will oversee brand success that truly delivers for patients, healthcare providers and AZ.

**RESPONSABILITIES**

**Brand Planning & Positioning**
- Delivery of annual strategic brand plan with a detailed tactical /activity plan
- Financial short-, mid
- and long-term planning and forecasting
- Drive patient centricity and innovation through impactful campaigns and projects based on customer needs and market environment
- Develop Integrated Patients Solution to be the leading company in designated therapeutic area and support medical, market access and policy program development
- Determine promotional marketing & channel mix including innovative digital approaches

**Operational Plan Delivery and channel strategy & content**
- Collaborate with key team members to develop long range plans, brand strategic plans, and business performance reviews, to inform internal and external stakeholders and communications.
- Sharing best practice across region, brands and local teams and liaise with other markets regarding new campaigns
- Manage promotional budget & develop business cases for new opportunities & return on investments
- Coordinate supply strategy to achieve patient and business goals and objectives.

**Customer Mobilization**
- Ensure execution of operational plan and brand objectives
- Regular contact with field force and Costumers
- KEE development & engagement plan to build a pool of strong brand advocates

**People Development**
- Engage a best in class cross functional organization to become a respected leader while cultivating an inclusive high-performance environment that values and leverages diversity
- Lead sales team to meet /achieve established sales targets and deliver operational business goals.

**EDUCATION, QUALIFICATIONS, SKILLS AND EXPERIENCE**

**Essential**
- Experience managing and engaging with teams remotely
- +4 years Pharmaceutical Marketing experience
- Launch Experience of high cost products.
- In depth understanding of the Oncology patient experience from diagnosis to treatment initiation.
- Experience of working cross-functionally is essential
- Understanding of Account Planning and Customer Engagement programme and processes
- Demonstrable Strategic thinking and strong execution.
- Clear evidence of innovation leading to success.
- Strong focus on effective decision making and results oriented.
- Ability to deliver the science behind the products and strong competitive mindset.
- Advanced verbal and written English

**Formal Education**
- Major in Business Administration, Marketing, Pharmacy or related.

**Other knowledge, skills, abilities**
- Ability to use Microsoft packages (PowerPoint, Excel, Word, Skype, Teams)
- Dynamism
- Proactivity
- Ease of Expression
- Persuasion

**Desirable**
- Appreciation of local healthcare system, pricing and reimbursement processes in Central America and the Caribbean region.
- Experience in Lung Cancer, precision medicine and Immuno-oncology is preferred.
- Pharmaceutical sales representative experience preferred
- Life-science background is preferred
- Based in Costa Rica

**Conflict of interest**

According to company policies, the employee must make the "Conflict of Interest Declaration" when there is a situation to report. And perform the remediation tasks indicated by your Line Manager.

**Equal opportunity statement**

AstraZeneca is an employer that provides equal opportunities. AstraZeneca considers all qualified job applicants without discrimination related to disability, sex, sexual orientation, maternity leave status or pregnancy condition, race or ethnicity origin, age, religion or beliefs, gender identity or reassignment, marital status, protected veter

  • Lung Cancer Portfolio Manager

    hace 3 días

    San José, San José, Costa Rica Johnson & Johnson A tiempo completo

    Job OverviewWe are seeking an experienced Lung Cancer Portfolio Manager to join our team in San Jose, Costa Rica. As a key member of our commercial team, you will be responsible for launching and promoting our Lung Cancer Portfolio in the assigned territory.The ideal candidate will have a proven track record in pharmaceutical sales teams, preferably...

  • Oncology Brand Lead, Breast Cancer

    hace 1 semana

    San José, Costa Rica AstraZeneca A tiempo completo

    The Oncology Brand Lead for Breast Cancer will set the vision and will lead the development and implementation of the strategic and tactical plan for the assigned oncology product portfolio based on a thorough market understanding and insights collection across all the cross functional team involving commercial, medical, access, and sales teams. With strong...

  • Oncology Brand Lead

    hace 6 días

    San José, Costa Rica AstraZeneca A tiempo completo

    The Oncology Brand Lead for Prostate Cancer will set the vision and will lead the development and implementation of the strategic and tactical plan for the assigned oncology product portfolio (currently promoted brands and those for future launches) based on a thorough market understanding and insights collection across all the cross functional team...

  • Lung Sales Specialist

    hace 7 meses

    San José, Costa Rica Johnson & Johnson A tiempo completo

    At **Johnson & Johnson **, the largest healthcare company in the world, we come together for one purpose: to transform the history of health in humanity. Diversity & Inclusion are essential to continue building our history of pioneering and innovation, which has been impacting the health of more than 1 billion patients and consumers every day for more than...

  • Lung Cancer Portfolio Manager

    hace 1 mes

    San José, San José, Costa Rica Johnson & Johnson A tiempo completo

    About the RoleWe are seeking a highly motivated and results-driven Lung Cancer Portfolio Manager to join our team in San Jose, Costa Rica. As a key member of our sales team, you will be responsible for driving business growth and expanding our customer base in the region.

  • Country Brand Lead

    hace 2 días

    San José, Costa Rica Pfizer A tiempo completo

    ONCOLOGY COUNTRY BRAND LEAD - JOB DESCRIPTION_ ROLE PURPOSE: Own brand strategy & implementation of marketing programs for key Pfizer portfolio brands in CAC. Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and...

  • Oncology Medical Lead

    hace 2 meses

    San José, San José, Costa Rica Pfizer A tiempo completo

    Job Summary:  Medical Lead - Oncology Therapeutic Area SpecialistThe Medical Lead - Oncology Therapeutic Area Specialist will be responsible for leading the medical team in the Oncology therapeutic area, ensuring that category medical team provides support and the necessary medical and scientific information of Pfizer Biopharmaceutical Group products to...

  • Market Access Lead Oncology

    hace 1 semana

    San José, Costa Rica AstraZeneca A tiempo completo

    **Objective** The Field Access Lead is a Manager level role within AstraZeneca, reporting directly to the Market Access Director. The Field Access Lead is primarily responsible for the development and execution of the market access strategy ensuring patient access to our medicines within CAMCAR. In developing and executing the market access strategy, the...

  • Vaccine Brand Strategy Lead

    hace 3 días

    San José, San José, Costa Rica Pfizer A tiempo completo

    About the RoleThis is an exciting opportunity for a seasoned professional to take on the role of Vaccine Brand Strategy Lead, working closely with our team at Pfizer.As a key member of our organization, you will be responsible for developing and implementing brand strategies that drive growth and revenue for our vaccines portfolio in Central and Eastern...

  • Country Brand Lead Hospitals

    hace 6 días

    San José, Costa Rica Pfizer A tiempo completo

    ROLE PURPOSE: Own brand strategy & implementation of marketing programs for Targeted Brands in CAC for Hospital Category. Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country. Implement...

  • Category Brand Lead Vaccines

    hace 1 semana

    San José, Costa Rica Pfizer A tiempo completo

    ROLE PURPOSE: Own brand strategy & implementation of marketing programs for Vaccines in CAC for Vx Category. Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country. Implement Category...

  • Rare Diseases Brand Lead

    hace 1 semana

    San José, Costa Rica AstraZeneca A tiempo completo

    **OBJECTIVE** Analyse the environment and the market to set up clear objectives, create a brand plan, lead & coordinate the cross functional team to implement marketing strategies and tactics to maximise revenue, profit and improve patient experience of the assigned products. Develop talent of brand managers Jr, marketing associates and interns. **TYPICAL...

  • Oncology Medical Manager, Gu/gi

    hace 2 días

    San José, Costa Rica AstraZeneca A tiempo completo

    **OBJECTIVE**: - To collaborate with the cross-functional team in designing the strategy and establishing prioritized activities required to deliver appropriate and timely solutions to patients - To provide accurate and timely medical information/technical knowledge services to internal and external customers and to establish a link for the company through...

  • Strategic Brand Marketing Leader

    hace 1 semana

    San José, San José, Costa Rica Splunk A tiempo completo

    Splunk, a leading provider of unified security and observability platforms, is seeking an experienced Senior Brand Programs Manager to lead the next phase of its brand journey.The ideal candidate will have 12+ years of hands-on experience managing global brand programs, including media campaigns, sponsored content, and brand architecture strategy. This newly...

  • Oncology Medical Lead

    hace 9 meses

    San José, Costa Rica Pfizer A tiempo completo

    MEDICAL: - Ensures that category medical team provides support and the necessary medical and scientific information of Pfizer Biopharmaceutical Group products to internal and external customers assuring compliance with Corporate and Local Procedures and applicable regulations providing full support to our local medical objectives. - Develop long-term...

  • Diagnostic Lead

    hace 1 semana

    San José, Costa Rica AstraZeneca A tiempo completo

    The Diagnostic Lead ensures the timely delivery and availability of high quality companion diagnostics / testing solutions to enable optimal patient outcomes throughout the patient journey. It is responsible for developing strategic, long-term partnerships with relevant Therapeutic Area stakeholders and decision makers in the complex treatment ecosystem,...

  • Global Pharmaceutical Brand Strategist

    hace 5 horas

    San José, San José, Costa Rica Pfizer A tiempo completo

    About the RoleWe are seeking a highly experienced Global Pharmaceutical Brand Strategist to lead our brand strategy and implementation of marketing programs for key Pfizer portfolio brands in CAC. As a key member of our team, you will define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating...

  • Brand Programs Strategist

    hace 2 meses

    San José, San José, Costa Rica Splunk A tiempo completo

    Splunk is committed to building a secure and resilient digital world. To achieve this goal, the company relies on a unified security and observability platform that keeps their digital systems safe and reliable. At Splunk, our people are what make us stand out as an amazing career destination, and we've won numerous awards as a best place to work. We welcome...

  • Brand Protection Program Manager

    hace 2 días

    San José, San José, Costa Rica Amzn Support Srvcs Costa Rica A tiempo completo

    Job SummaryWe are seeking a highly skilled and experienced Program Manager to join our Brand Protection organization at Amazon. As a member of this team, you will have the opportunity to make a valuable contribution to our goal of creating the world's most customer-centric company.About the RoleYou will be responsible for managing a team of program managers...

  • Visual Brand Director

    hace 2 días

    San José, San José, Costa Rica A Uniform World Inc A tiempo completo

    About A Uniform World IncA Uniform World Inc is a company that prides itself on its creative and professional approach to brand management.Job DescriptionWe are seeking an experienced Visual Brand Director to lead our team in creating engaging and market-appropriate designs for our brand. As a Visual Brand Director, you will be responsible for overseeing all...