Senior Brand Strategist

hace 4 días


San José, San José, Costa Rica Reckitt A tiempo completo

Reckitt is seeking a highly skilled Senior Brand Strategist to support the Brand Manager in driving value creation for our brands. The ideal candidate will possess excellent business acumen and a deep understanding of marketing principles.

About the Role:

The Senior Brand Strategist will be responsible for coordinating all marketing activities, including ATL and BTL initiatives. This includes ensuring timely execution of marketing plans and participating in the rollout of the innovation pipeline.

Main Responsibilities:

  • Spearhead the development of brand communications efforts, leveraging brand equity and market trends to inform strategies
  • Collaborate with cross-functional teams to execute advertising and promotional activities
  • Monitor competitors' activities and consumer trends to identify potential threats or opportunities
  • Develop and implement effective promotional materials and activities aligned with regional parameters and regulatory requirements
  • Manage marketing spend administration, ensuring accurate projections and weekly follow-ups
  • Contribute to the development of seasonal presentations, such as Marketing Plans and Business Reviews

Requirements:

  • Bachelor's Degree in Administrative Careers or similar field, with a focus on publicity and branding
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment
  • Fluent in English, with a strong understanding of marketing principles and brand management concepts
  • Ability to analyze complex data and develop strategic recommendations
  • Basic knowledge of branding, general innovation processes, research methodologies, and relationship-building with agencies

Compensation and Benefits:

We offer a competitive salary of approximately $80,000 - $110,000 per year, depending on experience and location. Our comprehensive benefits package includes health insurance, retirement savings plan, paid time off, and professional development opportunities.



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