Senior Marketing Manager for Customer Experience
hace 3 días
**Unleash Your Potential in Global Fintech**
We are seeking a Senior Marketing Manager for Customer Experience to join our team at Western Union. As a key member of our marketing team, you will play a vital role in shaping the customer experience and driving business growth.
The ideal candidate will have 3+ years of experience in customer lifecycle management or related roles and be proficient in customer relationship management (CRM) software and/or marketing automation tools.
In this role, you will work closely with regional business teams to understand their needs and propose solutions, support existing customer communication via journeys/triggers with journey maps, content preparation, stakeholders' management, monitor journey performance, and provide insights.
You will also review strategy for Americas and rest of the world, connect with other regions, and provide recommendations, continue to enhance existing journeys while launching new automated journeys supporting regional needs, and document lifecycle journeys.
As a Senior Marketing Manager for Customer Experience, you will be responsible for:
- Bachelor's degree in marketing, business, or a related field.
- 3+ years of experience in customer lifecycle management or related roles.
- Familiarity with customer relationship management (CRM) software and/or marketing automation tools (SFMC, Braze, Oracle, Adobe).
- Excel and power point proficiency needed.
- Good SQL and HTML skills are plus but not mandatory.
- English proficiency (B2+).
- Strong analytical skills with ability to interpret data and draw actionable insights.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively across different departments and teams.
- Result-oriented with a focus on driving continuous improvement.
- Strong project management and organizational skills.
- Ability to adapt to changing priorities and work in a fast-paced environment.
- Knowledge of customer segmentation and targeting strategies and customer experience practices.
We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, as well as a comprehensive benefits package, including short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms.
**Our Hybrid Work Model**
We believe that connecting face-to-face is essential for learning, problem-solving, and innovation. Our hybrid work model enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.
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