Marketing Operations Strategist
hace 7 días
Netskope is seeking a Marketing Operations Strategist to drive operational excellence within the Marketing organization. This role will design and support critical business processes, manage data and data flows impacting demand generation and prospecting, and support the marketing automation platform and technology stack.
Key Responsibilities
- Design and revise business processes for lead routing, data flows across systems, system integration improvements working with the GTM systems team, and increase adoption and usage of existing marketing technology stack
- Provide operational support for the Marketing organization across GTM systems, operational processes, and data
- Act as the systems administrator for Marketing systems and tools
- Support the lead routing process and address user questions/issues
- Work across the Marketing Operations team to create business cadences to report on and track Marketing activities, pipeline generation, and funnel metrics
Requirements
- 5+ years of work experience in a marketing operations role, with a strong background in marketing technology and marketing automation using cloud technologies
- Experience using data and metrics to drive operational improvements
- Experience in Marketo, Salesforce, and Marketing Technologies
- Experience with data management, KPI analysis, and management information systems
- Understanding of marketing data and privacy regulations (e.g. GDPR)
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