Paid Search Strategist

hace 5 días

San José, San José, Costa Rica Smartbug Media A tiempo completo

**About SmartBug Media**: SmartBug Media is a fully remote globally recognized Intelligent Inbound marketing agency that assists businesses in growing revenue through content marketing, sales enablement, web development, marketing automation, and PR.
For over 10 years, SmartBug has helped businesses increase qualified leads, close customers, and enhance the reach and loyalty of their brands.
We are a 130+ person remote company that believes you shouldn't have to compromise work/life balance in order to deliver great work, and we believe that you can do this from anywhere.
SmartBug has been named to the Inc. 5000 5 times, Adweek 100 the last two years, and has won numerous Comparably awards for its culture and leadership.
SmartBug is HubSpot's highest rated partner in the world.
We are looking to add to our dynamic, dedicated and talented team with a top-notch Paid Search Strategist with a great work ethic who thrives in organizations that are evolving and leading the way we do marketing.
**Job Summary**:
SmartBug's Paid Search Strategist bring strong communication skills and business acumen, they also have a proven track record of successfully managing all things paid search, including but not limited to: audits, strategy, execution, and reporting.
**Responsibilities and Duties**:

- Develop paid search strategies across a variety of platforms including but not limited to, Google, Bing, YouTube
- Work alongside a paid social strategist to develop a broader holistic paid media strateg
- Work alongside a paid social strategist to optimize spend across channels
- Supervise the deployment, budget spend, budget pacing, and optimization of client campaigns executed by a pod of Paid Search Specialists
- Assist in the execution of paid search campaigns as a backup for Specialists
- Translate client's business goals into measurable advertising objectives and KPI's
- Assist in the ongoing development of our reporting capabilities and oversee current reporting responsibilities.
Experience with Google Analytics, Adobe Analytics, and HubSpot Analytics is a plus
- Assist in the on-going development of our auditing capabilities, and perform account audits for new business opportunities
- Operate as the main client-facing point of contact for your accounts.
This includes but is not limited to discovery calls, strategic planning sessions, and reporting calls
- Serve as an internal advisor to other departments (sales, inbound marketing, creative, etc.)
who need paid search expertise on new and existing business opportunities
- Understanding how to translate a client's business goals into measurable advertising objectives and KPI's
- Staying up to date with the latest paid search best practices and technologies
- B2B paid search experience and knowledge in HubSpot is a plus

**Requirements**:

- A minimum of 3 - 5 years experience in developing, implementing, and leading paid search strategy for various channels including Google, Bing, YouTube, and other paid search platforms in an agency or in-house position
- B.A.
or B.S.
degree is required; aligning field preferred
- Excellent organization and time management skills
- Ability to organize, communicate and implement social media strategies for multiple clients
- Solid business acumen, management, and problem-solving skills
- Hands-on experience with project management systems is preferred; experience with Teamwork is strongly preferred
- Proven relationship-building skills and communication experience
- Basic understanding of digital marketing outside of paid search, including paid social, programmatic media, etc.
- Proficiency in Microsoft Office and Google Suite
- Experience working remotely in similar roles is strongly preferred
**Benefits and Perks**:

- Health insurance with company contribution
- Paid maternity and paternity leave
- Paid vacation
- Paid time off
- Unlimited sick time
- 4 week paid sabbatical every 5 years of employment
- Monthly remote work allowance
- 401(k) with employer matching
- Flexible spend plan
- Company-funded short-term disability and life insurance
- Long-term disability
- Annual leadership conference, SmartBugaPalooza
- Training budget
- The flexibility of working remotely
- MacBook Air issued to you at time of hire

Pay: From ¢34,000.00 per year

**Experience**:

- Google Analytics: 2 years (preferred)
- Paid Search Specialists: 2 years (preferred)
- Facebook Advertising: 2 years (preferred)

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